Performance Marketing and Content Specialist

vor 7 Monaten

Weinheim, Deutschland Freudenberg Group Vollzeit

Empowering people, creating technology.

**Responsibilities**:
Key Responsibilities- Support in the development and implementation of PAID Digital Consideration and Conversion strategy- Build performance media campaigns in terms of set-up, media management and asset management- Orchestrate the digital customer journey (PAID, OWNED, SOCIAL) from planning to rollout in relevant channels of the digital funnel by identifying signals, that consumers are sending, and an excellent orchestration of their messaging- Track all media and search platforms (Google, Youtube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and of future campaigns ensuring KPIs and ROI are met- Mirror the Social and low funnel activities in our website and -shops

Qualifications:
Professional experience and education- 3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media/digital agency- University degree in Business Administration with focus on marketing, digital media management, communication or similar- Proven track record in digital marketing and performance marketing- Category insights (FMCG, Non-food) as an advantage- Good technical knowledge of all relevant tools for analytics and data management

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions GmbH

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