Community & CRM Manager (f/m/d)
Vor 7 Tagen
We're Banana Beauty – the unapologetic make-up movement born in Berlin. Our mission? To create high-impact make-up, charged in Berlin — made for those who wear their freedom on their face. We believe that bold Make Up means more fun.
The RoleWe're looking for a Community & CRM Manager who turns followers into fans and customers into a movement. You'll be the voice between Banana Beauty and our community – building loyalty, driving engagement, and turning data into real relationships. This role is where communication meets connection: from CRM automation to creator DMs, from reviews to loyalty flows. You'll sit at the heart of our Activation Team — working closely with Campaign, Content, and Brand Experience to make Banana Beauty the most loved Berlin-born make-up brand.
Your mission- Build and execute CRM strategies (email, WhatsApp, loyalty) that drive retention and engagement.
- Develop automated customer journeys and segmentation for new launches, sales, and product storytelling.
- Manage community engagement across channels – from DMs to reviews to advocacy programs.
- Analyze consumer data and feedback to uncover insights that power campaigns and launches.
- Partner with the Brand Experience Manager to connect online and offline communities through events and activations.
- Collaborate with the Sr. Brand Campaign Manager to integrate CRM learnings into content and creative briefs.
- Monitor performance metrics and continuously optimize communication flows.
- Report on community sentiment, retention KPIs, and actionable consumer insights.
- 3–5 years of experience in CRM, community, or retention marketing, ideally in beauty, lifestyle, or D2C.
- You bring a growth mindset, see opportunities where others see obstacles, and move fast to make things happen.
- You're both data-driven and emotionally intelligent: you can read dashboards and people.
- Experience with Klaviyo, Meta Business Suite, or WhatsApp Business tools is a plus.
- Skilled in writing and storytelling with a natural sense for tone and timing.
- Passionate about community, culture, and making beauty more human.
- Fluent in English and German ( Italian and/ or French a plus).
- Based in Berlin (this is an on-site role — we build culture together, not over Zoom).
- Join a Berlin-born make-up movement that's redefining what beauty means.
- Work in a small, creative, high-energy team where ideas turn into action fast.
- Have real impact: your campaigns will be seen, felt, and shared across Europe.
- Be part of a brand that values expression over perfection and connection over clicks.
Ready to build a beauty community that moves culture?
Apply now and be part of the Banana Beauty uprising.
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