Head of Aftersales(Geely auto Brand)

Vor 3 Tagen

Frankfurt am Main, Hessen, Deutschland Zeekr International Vollzeit

Responsible for leading and optimizing Geely's after-sales business in the local market, including spare parts, service operations, and customer satisfaction. The role aims to build a customer-centric after-sales system that supports brand reputation, enhances dealer capability, and drives profitability.

Key Responsibilities

1. After-sales Strategy & Target Management

  • Formulate and implement the
    annual after-sales business plan
    , including spare parts and service targets.
  • Lead the after-sales team to achieve sales, profit, and customer satisfaction objectives.
  • Continuously improve service standards and operational efficiency across the dealer network.

2. Spare Parts Business Management

  • Develop and execute the
    spare parts sales strategy
    to ensure revenue and margin growth.
  • Establish and optimize
    parts order and internal working processes
    to ensure smooth supply chain operations.
  • Set up
    pricing and marketing strategies
    for spare parts and accessories to strengthen competitiveness and profitability.
  • Manage
    stock levels and warehouse operations
    , ensuring optimal inventory turnover and supplier performance (KPI monitoring, payment follow-up, etc.).
  • Oversee
    initial parts orders
    for new vehicle launches to ensure timely market readiness.
  • Conduct
    Back Order (BO) analysis and follow-up
    to minimize delays and enhance customer satisfaction.

3. Supplier & Dealer Network Development

  • Develop
    local suppliers
    for oil, accessories, and parts to improve cost efficiency and enhance product offerings.
  • Support dealer network development by improving parts supply efficiency and service capability.
  • Build strong cooperation between the after-sales team, dealers, and suppliers to ensure consistent brand service experience.

4. After-sales Marketing & Customer Care

  • Plan and implement
    after-sales marketing activities
    to increase customer retention and parts sales.
  • Strengthen
    customer satisfaction management
    through continuous monitoring of service quality and feedback.
  • Promote NPS (Net Promoter Score) and service excellence initiatives across the dealer network.

5. Operational Excellence & Team Leadership

  • Ensure all after-sales operations are in line with
    Geely global standards
    and local regulatory requirements.
  • Lead and develop a high-performing after-sales team with clear KPIs and performance evaluations.
  • Drive a culture of
    continuous improvement, compliance, and customer focus
    within the department.

Qualifications

Education:

  • Bachelor's degree or above in Automotive Engineering, Business Administration, or related fields.

Experience:

  • Minimum 5 years of experience in
    automotive after-sales operations
    , preferably in a car brand or dealer group.
  • Proven experience in
    parts, service, and supplier management
    .

Skills & Competencies:

  • Strong understanding of after-sales business processes and KPIs.
  • Excellent communication, negotiation, and leadership skills.
  • Strategic mindset with strong execution and problem-solving abilities.
  • Data-driven approach to business improvement and customer satisfaction.
  • Fluent in
    English (working language proficiency)
    .

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