Field Marketing Manager DACH

About Agicap

Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 550 employees and fast revenue growth (7x between 2021 and Agicap is part of the FT120, rewarding the most promising startups in France.

Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid.

Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points. Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.

We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.

These additional resources further fuel our product innovation, allowing us to grow significantly the team by welcoming new talents and accelerating our international expansion across Europe. We are now over 500 people.

We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure

As a Field Marketing Manager, you will play a crucial role in driving growth within the DACH market together with our Junior Marketing Manager. Collaborating with our local sales and partnership team and the global marketing team, you'll report directly to Lisa Schöberl, Global Head of Field Marketing while maintaining close communication with Max Springer, our General Manager for the DACH market. Additionally, this role will be responsible for analysing and reporting on campaign effectiveness to determine future investment.

You'll become an integral part of a young, motivated team of experts, offering ample opportunities for innovation, dynamism, and autonomy.

• • Plan and manage marketing campaigns to drive lead generation in the DACH market
• Utilise a mix of marketing channels to build awareness and progress prospects through the funnel
• Collaborate with headquarters to execute localised performance marketing campaigns and strategically place content in diverse media
• Optimise new and existing partnerships with the Partnerships team
• Manage field and regional events, both virtual and in-person, including logistics and speaker coordination
• Communicate plans and details across teams to build strong relationships and alignment
• Analyse KPIs and insights to target prospects effectively and optimize campaign performance
• Stay informed on industry trends to target messaging effectively
• Refine activities to maximise ROI and focus on demo and MRR (monthly recurring revenue) generation
• Collaborate with sales teams to ensure effective enablement and follow-up
• Cultivate the AGICAP brand as a leading authority in cash flow management software in the DACH market
• Independently manage projects, including customer video testimonials, from requirements gathering to completion

• • Fluency in German, with strong business proficiency, English required as well
• 3-5 years of experience in a rapidly evolving environment, preferably within the B2B SaaS sector, with a focus on mid-market companies
• A highly sales-oriented mindset
• Exceptional project management abilities coupled with excellent communication skills.
• Ambitious, goal-driven, and hands-on approach to tasks
• Proven ability to work both independently and in a structured manner, effectively managing multiple tasks simultaneously
• Enthusiastic team player dedicated to achieving collective success
• Experience of working with complex teams and across multiple geographies and cultures