Senior Tracking Specialist

Your role
You will take ownership of the measurement of user behavior and E-Commerce data on our websites and possible future app(s). For this, you will continuously evolve the client- and server-side Google Tag Manager setup, including the usage of accompanying features in Google Cloud, as well as improving the GA4 setup.

The position centers around setting up the best possible tracking to provide high-quality data to be used in our marketing channels, for website optimization, and in BI reporting to facilitate further business growth.

• Take ownership of the holistic setup and development of Google Tag Manager and Google Analytics 4 for our 10+ country domains
• Continuously improve the quality and quantity of measured data by implementing data quality monitoring measures and creating suitable reports in Looker Studio
• Strongly participate in shaping our measurement strategy to meet marketing and business needs
• Educate stakeholders about the features and limitations of our tracking setup
• Collaborate closely with our marketing and data teams to solve business questions, create synergies, and drive business growth through data
• Collaborate with our legal team to align with data protection topics

Your profile

• At least 5 years of in-depth experience with Google Tag Manager and Google Analytics 4 , App tracking is a bonus
• Demonstrated success in the mid- to long-term oriented development of tracking setups
• Significant experience with setting up Server-Side GTM in a multi-domain setup
• You are well accustomed to the tracking needs of paid channels such as Google Ads, Meta Ads, and others
• Developed skillset of how to analyze and leverage GA4 data in BigQuery and at least basic knowledge in SQL, CSS, and JS
• Strong focus on structured approaches, documentation, and organizing maintenance and monitoring of data quality
• Ability to explain technical concepts to non-technical audiences, well-developed problem solving skills and a solution-oriented mindset
• An interest in how AI will augment work in data measurement and digital analytics

What We Offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year's (pro rata), provided Sunday Natural is closed for company holidays during this time
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your
CV
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Contac
t
Sarah Schubert

About Us
Sunday Natural
emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously:
that's why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don't match with 100% of the requirements.