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Marketing Lead

vor 2 Wochen

CologneBerlinHybrid, Deutschland ONIQ Vollzeit


About ONIQ

ONIQ is on a mission to transform manufacturing for a more sustainable and efficient future. With the IQA Lean Copilot, we are pioneering a new category in industrial tech - combining lean production principles with AI, process mining, and advanced data analytics. Our software empowers manufacturers to systematically identify inefficiencies, accelerate improvements, and scale operational excellence across their global production networks.

We are a highly motivated team with a strong sense of ownership and passion for what we do. Our entrepreneurial mindset and commitment to innovation have enabled us to grow fast and shape the future of digital lean and green manufacturing. At ONIQ, culture is just as important as product. We foster an environment rooted in authenticity, diversity, integrity, and mutual respect - where everyone is encouraged to bring their whole self to work. 

What you will do

You will own and scale our B2B marketing engine with a strong focus on digital, performance-driven marketing. In this role, you will:Define and drive our B2B marketing strategy across all channels, aligned with our business goals and sales targetsBuild and scale a lead & demand generation engine for industrial manufacturing customers Quickly build a deep understanding of our product, customer personas, and the manufacturing domain – and translate complex topics into clear, compelling storiesOwn our performance marketing setup: plan, execute, and optimize campaigns in Google Ads and on LinkedInRefine and continuously improve tracking & reporting to measure traffic, MQLs, SQLs, pipeline and ROITake responsibility for our website and landing pages together with our sales team - messaging, structure, A/B tests, conversion optimizationIndependently create content for blog posts, LinkedIn posts, landing pages, newsletters, whitepapers, case studies and webinar content around manufacturing, operational excellence and CO₂ reductionDevelop and manage email and nurture journeys in close collaboration with our Sales & Customer Success teamsCoordinate fairs, webinars and selected customer events as part of an integrated marketing strategyManage and brief external agencies & freelancers where needed – while staying hands-on in the key digital channels

What we expect from you

At least 3 years of experience in B2B marketing, ideally with
  • industrial / manufacturing customers and/or
  • B2B SaaS products with complex buying center
  • A proven track record in digital performance marketing and lead generation
  • Solid experience with content marketing: you enjoy writing and can independently create high-quality content 
  • Experience with tools such as marketing automation platforms, CRM systems, LinkedIn Campaign Manager, CMS etc.
  • Ability to think from the customer's perspective and translate technical topics into impactful messaging
  • A data-driven mindset: you consistently analyze performance metrics, run experiments, and optimize based on measurable results
  • Ambition to build a professional, modern B2B marketing function – while staying pragmatic and hands-on
  • Master's degree in Business, Marketing, Engineering, Computer Science or a related field 
  • Excellent language skills in English and German (C1)
  • Willingness to travel occasionally for trade fairs and events in the DACH region
  • We love the energy that comes from working together in person, so spending time at our Cologne or Berlin office matters to us. One on-site day per week is the minimum, and more time together is always welcome

    What we offer

  • A culture built on transparency, integrity and authenticity – we trust and respect each other and make decisions based on competence
  • A fast-paced, agile environment where you can take on as much responsibility as you feel ready for and actively shape our marketing and go-to-market
  • A team that genuinely cares about collaboration and work culture: we regularly reflect on our teamwork, invest work time into team spirit and consciously create balance in everyday work
  • The opportunity to contribute to fighting climate change by helping industrial manufacturers to become more efficient and to reduce their CO₂ emissions, while we are mindful of our own environmental impact as a carbon-neutral company
  • All the benefits that make work more pleasant: flexible hours, part-time options, remote work possibilities, regular team events and offsites, 30 days PTO, weekly yoga sessions, Deutschlandticket, Urban Sports Club and more

    How to apply

    We'd love for you to apply even if your experience doesn't precisely match the job description. Please use our job portal for your application, we are looking forward to hearing from you If you have any questions, please contact us at

    About us

    Learn more about ONIQ