Marketing Lead

About Mindspace
Founded in 2014, Mindspace is a leading provider of flexible workspaces with an expanding footprint across Europe, Israel, and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces, and daily offices provide the ideal solution for enterprise companies, startups, small businesses, and entrepreneurs adapting to today's fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.

Why you'll love working at Mindspace?
Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You'll work with some of the best people in the industry, who love what they do. You'll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you'll be presented with long-term career opportunities globally.

Who is the ideal Mindspacer?
You're a team player. You take pride in what you do and have a mindset of "I'm all in" when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to 'read the room' and understand the professional environment you're in.

About The Position
We're looking for a hands-on Marketing Lead to own Mindspace's marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf). You'll lead a marketing team, build a 360° plan, run it end-to-end, monitor results, and continually optimize to hit company KPIs.

What You'll Do

• Own the Germany marketing plan & budget: Build, execute, measure, and iterate a holistic strategy across digital and offline channels - spanning online ads, lifecycle marketing, PR, influencers, online media, partnerships, OOH, local activations, and events.
• Drive brand awareness: Elevate Mindspace's brand presence across all cities and audiences.
• Lead go-to-market for new sites: Market analysis, positioning & messaging, launch plans, timelines, and budgets.
• Generate qualified demand: Deliver pipeline for locations, products, and services; partner closely with Sales on targets and funnel health.
• Manage vendors & partners: Brief, select, and oversee agencies and outsourced freelancers.
• Activate the ecosystem: Host and attract flagship events, conferences, and tradeshows that bring the right audiences into our spaces.
• Create compelling collateral: Sales enablement, decks, campaigns, videos, demos, and localized assets.
• Be a cross-functional connector: Work closely with Germany leadership and Mindspace HQ stakeholders to align goals, messaging, and measurement.

Requirements
Experience & Minimum Qualifications:

• 4+ years in global marketing management roles - a MUST;
• Experience from a luxury brand or startup – a plus
• Full writing fluency and a great command of English & German - a MUST
• Experience in online advertising and lead generation campaign management - a MUST
• Proven experience in managing a marketing team and marketing campaigns
• Familiar with CRM/Marketing automation software such as SalesForce and HubSpot - a plus

Critical Competencies For Success

• Management and leadership skills
• You're an ace in execution with an ability to define and execute marketing programs, processes and deliverables on your own
• You understand business dynamics, including strategy, revenues & costs, value proposition, sales pipeline, competition, and differentiation
• You're analytical and understanding data and numbers, but also branding, messaging and emotional drivers.
• A problem solver – you are a highly resourceful thinker who is able to provide insightful, innovative solutions to any problem. You're proactive in finding solutions rather than get stuck on problems
• You are a mover & shaker, with strong interpersonal skills, who adapts well to a dynamic and fast-paced environment.
• Using technology in your work is easy for you – including Windows, MS Office (and especially PowerPoint), Google apps, social networks tools, task management tools, etc. Mastering a new tool takes you no time
• You're a strong team player who is also capable to work independently in an effective manner
• You're excited about Mindspace after conducting your research on who we are and what we do