Customer Marketing Manager, Fire Service, EMEA

Are you someone who is passionate, motivated, and driven to make a difference?  If so, MSA Safety is the perfect fit for your career. 

At MSA, SAFETY is who we are AND it is what we do.  We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world.  We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day. 

Are you in?  Read on for more details about this particular role.

The Customer Marketing Manager is responsible for owning and executing the go-to-market strategy for assigned product portfolios and market segments. This role focuses on driving revenue growth, expanding gross margin, and enhancing customer engagement through targeted marketing programs, demand generation initiatives, and strategic collaboration with internal and external stakeholders.

The role involves active collaboration with Strategic Product Line Managers, software developers, and the Pricing and OPEX teams. Building strong relationships with the MarCom team, sales teams, and channel partners will also be essential.

This position reports to the Senior Marketing Manager, EMEA – First Responder & Milipol.

• 1 geographical area in focus (CER) to support the complete Fire Service product portfolio, which includes breathing apparatus system and connected solutions, fire helmets, and protective clothing (trade shows, market intelligence, offline & online media plan, country-specific programs, pillar cities of the region, firefighters' personas & lobbying, regional trainings, regional actions related to a new product launch…)
• 1 major Product Group expertise across EMEA (here PG01 – Self-Contained Breathing Apparatus (SCBA) and Connected Solutions) to drive demand creation, training programs, actions related to launch, technical support, etc. This product expertise requires strong collaboration with the local design and manufacturing team based in Berlin, Germany.

Go-to-Market Strategy & Execution

• Develop and execute Demand Creation Programs, training programs, and new product launches.
• Own and implement go-to-market strategies for assigned segments and products across key geographies.
• Work with Sales and Channel Partners to drive revenue through customer-facing activities, innovative solutions, and strong technical support.
• Own the local execution of the new product launch plan.
• Measure the success of strategy implementation through KPIs and adjust implementation tactics as needed
• Feed/participate in the Regional Steering Team Meetings for the specific segment.

Revenue Growth & Demand Generation

• Develop and implement revenue growth strategies and strong demand-creating activities through customer-facing marketing programs, innovative solutions, and technical enablement.
• Develop and implement demand generation programs tailored to target personas (e.g., firefighters), regions, and segments.
• Support channel enablement, upskilling, and engagement to increase market reach and effectiveness.
• Manage annual and special pricing process

Market Intelligence & Strategy Development

• Conduct ongoing market research to keep a pulse on market dynamics, competitor actions, industry trends, and customer needs in real time.
• Analyse market size, growth rates, replacement cycles, and share to guide strategic planning and identify new opportunities.
• Provide regular insights to cross-functional stakeholders, including Sales, Product Development, and Operations.

Content Development & Communications

• Collaborate with Marketing Communications (Marcom), PR, and Creative teams to develop engaging sales tools and promotional materials (e.g., brochures, web content, social media assets, trade show displays).
• Support brand engagement and lead generation campaigns via online/offline media, events, thought leadership, and CSR initiatives.  
• Own associated regional product and market web pages to ensure appropriate content in core languages.

Sales & Internal Enablement

• Deep understanding of customer needs, behaviors, and value drivers
• Train Sales, Inside Sales, and Customer Service teams on products, solutions, and go-to-market processes.
• Ensure the field organization maintains deep product and application knowledge for effective customer engagement.
• Partner closely with Strategic Product Line Managers, Software, Pricing, Production, Supply Chain, Customer Service, and After-Sale Service, to ensure aligned planning and execution.
• Support channel enablement and upskilling related to these products and solutions. 

A self-starter with strong communication and influencing skills, execution discipline, and the ability to manage multiple priorities effectively. The person should be comfortable working across functions and geographies and demonstrate a track record of delivering measurable business impact through strategic marketing initiatives.

Experience required:

• Minimum of four (4) years of business experience in a Marketing or Sales role, in B2B
• Experience in product portfolio management
• Proven ability to exhibit strategic thinking skills and an entrepreneurial mindset
• Demonstrated ability to grasp the technical aspects of technologically advanced product lines
• Ability to work well cross-functionally and across different countries
• Solid presentation, customer service, business, and negotiation skills
• Proven ability to execute and exhibit a results-focused mindset
• English fluent
• German fluent
• Flexible with travel requirements, also to align with our design and manufacturing sites (UK, France, and Germany).

Experience preferred:

• Experience in First Responder/Fire Service industry – across EMEA
• Experience/ability to work and understand SaaS/HaaS environment.
• Digital Marketing experience, promoting technical products
• Expertise in face-to-face and Virtual Training, Webinars, and Live Events
• Salesforce CRM experience and data harvesting for sorting lead generation
• Additional European language skills in addition to English and German

Education required:

• Bachelor's degree in marketing, or appropriate technical degree and relevant experience
• In the absence of a bachelor's degree: demonstrated exposure to relevant subject matter through real-life or previous work roles. Candidate has working knowledge of relevant subject matter.
• Candidate has working knowledge of marketing, product development, and business management.

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