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Industry Segment, Marketing Manager – Portable Gas Detection, EMEA
vor 2 Wochen
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.
At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.
Are you in? Read on for more details about this particular role.
ResponsibilitiesThe Segment Marketing Manager – Portable Gas Detection is responsible for leading all customer-facing marketing activities for Portable Gas Detection (PGD). This role focuses on developing go-to-market strategies, driving demand generation through marketing programs and campaigns, applying pricing policies, and overseeing regional product management and lifecycle execution.
Key Responsibilities:
- Regional Product & Market Ownership: Acts as the regional contact point for key products and applications, new product launches, market expansion strategies, and product & price positioning in alignment with industry trends and regulations.
- Cross-Functional Collaboration: Works closely with Global Product Line Managers (PLMs), MarCom, Sales, and Channel Partners to ensure strategic alignment and consistency.
- Sales & Channel Enablement: Supports MSA commercial teams, and customer service with product training, sales enablement tools, and content creation (collateral, digital assets, and sales toolkits). Educates sales teams on MSA+ Business Model, Processes, and Value Proposition
- Customer-Centric Strategy: Build up insights through frequent customer interactions to develop portfolio and market strategies, differentiated selling propositions, product messaging and success cases.
- Customer Experience & Loyalty: Leads efforts to make the customer experience better, strengthen loyalty, build brand awareness, and support growth—using customer feedback to improve messaging and engagement.
- Core Market Verticals & Applications: Focuses on customers in OGPC, Utilities, and General Industry to drive adoption of Portable Gas Detection and MSA+ Connected Services & Solutions (hardware, software, services, and subscription).
- Brand & Event Marketing: Supports regional trade shows, digital events, media planning, CSR activities, and industrial lobbying efforts to strengthen MSA's market presence.
- Market Intelligence & Competitive Analysis: Conducts competitive research, industry trend monitoring, and Voice of Customer (VOC) studies to refine MSA's market positioning and identify opportunities and threats.
- Business Model Transformation & Subscription Growth: Leads the adoption of HaaS/SaaS models, supporting the deployment of MSA+ Connected Services to drive recurring revenue growth and enhanced customer loyalty.
This position plays a strategic role in driving the profitable growth of Portable Gas Detection and MSA+ solutions while expanding MSA's subscription-based business model to enhance recurring revenue, improve customer satisfaction, and drive long-term business performance.
QualificationsExperience Required:
- Minimum 5 years of experience in Marketing, Product Management, or Technical Sales—ideally in a B2B environment
- Strong analytical skills with the ability to interpret complex data and drive actionable insights
- Results-driven mindset with a proven track record of execution
- Strong communicator with the ability to clearly articulate MSA's vision and strategic direction
- Skilled at understanding technical product details, identifying customer needs and turning them into competitive value propositions. Ability to leverage emerging technologies to create customer-centric solutions and competitive advantages
- Confident working independently as well as in diverse, cross-functional teams and managing without authority
- Growth mindset—bold thinker, willing to innovate and take calculated risks
- Strong business acumen, presentation, and negotiation capabilities along with necessary software tools usage to execute daily tasks.
Experience Preferred:
- Solid knowledge of safety industry products, software solutions, standards, and regulations—especially in the gas detection space
- Experience in technical sales and/or customer-facing roles
- Proven track record in managing product lines end-to-end—from technical support to go-to-market execution
- Familiarity with project-based business models, particularly within Oil & Gas, Petrochemical, Chemical, and Utilities sectors
- Proficient in Salesforce CRM, including data analysis, lead generation, and campaign tracking
Education and Language Required:
- Bachelor's degree in Marketing, Engineering
- Fluent in English and German
Education and Language Preferred:
- Master's Degree or MBA
- German and French language proficiency
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