Marketing Manager

vor 1 Woche

Berlin, Berlin, Deutschland Energy In Motion Vollzeit 50.000 € - 80.000 € pro Jahr

Role Description

The Marketing Manager / Digital Marketing Manager is responsible for developing and executing integrated marketing strategies that enhance brand visibility, strengthen customer engagement, and drive business growth. This role combines strategic thinking with hands-on management of marketing campaigns across digital and traditional channels. You will collaborate closely with cross-functional teams—including product, sales, design, and analytics—to ensure consistent messaging, strong market positioning, and measurable performance outcomes.

You will oversee the planning, implementation, and optimization of digital marketing initiatives, including social media, content marketing, SEO/SEM, email marketing, and paid advertising. The role also involves managing brand communications, identifying emerging trends, and leveraging analytics to refine marketing tactics and improve ROI. You will ensure all campaigns are aligned with company goals, customer insights, and industry best practices.

As a Marketing Manager, you will play a key role in shaping the brand narrative and strengthening audience relationships through compelling storytelling and impactful digital experiences. You will manage campaign budgets, monitor KPIs, and evaluate performance data to drive data-informed decisions. Collaboration and leadership are essential, as you will coordinate with internal and external partners to ensure timely and effective campaign execution.

This role encourages creativity, innovation, and strategic foresight. You will identify growth opportunities, explore new digital tools and platforms, and champion a customer-centric approach to marketing. The ideal candidate combines analytical rigor with creative vision—balancing performance metrics with brand development to achieve both short-term and long-term business objectives.

Qualifications

  • Strong understanding of marketing strategy, digital ecosystems, and brand management principles.
  • Proficiency in digital marketing tools and platforms, including Google Ads, Analytics, SEO/SEM, CRM systems, and social media management tools.
  • Ability to develop and manage multi-channel campaigns that deliver measurable business impact.
  • Strong analytical skills to interpret campaign data, track KPIs, and optimize marketing performance.
  • Excellent communication and storytelling abilities for crafting compelling brand messages.
  • Experience in managing content creation, design coordination, and digital asset development.
  • Familiarity with marketing automation, lead generation, and customer lifecycle management.
  • Strong organizational and project management skills for overseeing concurrent marketing initiatives.
  • Collaborative mindset with the ability to work effectively across creative, technical, and business teams.
  • Passion for innovation, continuous improvement, and staying ahead of emerging digital trends.

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