Country Manager, Germany

Build Germany's Next Fintech Powerhouse

Germany's financial sector is at a turning point, shifting from traditional, branch-driven lending models to a modern digital ecosystem where automation, transparency, and speed define the winners. Draivi, twice recognized on the Financial Times FT1000 list of Europe's fastest-growing companies, is ready to lead that transformation.

We generate 400,000+ qualified leads every month through our digital lending platforms, serving a community of 6.5 million registered users across the Nordics, Spain, Germany, South Africa, Mexico, and beyond. With a proven growth playbook, featured in Google and Meta case studies, Draivi is positioned to become a key player in Germany's evolving fintech landscape.

We're now looking for a Country Manager to accelerate our growth in the German market by expanding our reach, increasing revenues and margins, and building strong local partnerships. This is a strategic leadership role with full P&L ownership, reporting directly to the CEO. You'll have the autonomy, trust, and resources to build something significant while laying the groundwork for Draivi's long-term presence in Germany, including the potential establishment of a local subsidiary and future licensing. 

While based in Germany, you'll collaborate closely with our German-speaking HQ team in Helsinki and visit Finland a few times a year.

Take full ownership of the business performance in Germany, including P&L responsibility and growth strategy.

Lead operations in Germany with support from a dedicated 3-person team in Helsinki (2 marketing specialists, 1 partner manager). You'll build local partnerships and market presence while leveraging our centralized expertise. As the market grows, you'll have budget authority to expand the team based on business needs.

Build and maintain strong relationships with key partners (brokers, affiliates and other financial institutions).

Identify new business opportunities, verticals, and partnerships to drive market growth.

Analyze performance metrics, market trends, and competitor activities to make data-driven decisions.

Establish the groundwork for a local entity: evaluate and prepare for local company formation, potential licensing needs, and long-term compliance structures.

Represent Draivi as a senior leader and brand ambassador in the German market.

What we are looking for

Proven experience in country management or a senior commercial leadership role.

Strong existing network in the German fintech, lending, or digital finance ecosystem (preferred).

Excellent negotiation, partnership, and stakeholder management skills.

Analytical mindset with a track record of data-driven growth.

Entrepreneurial, ambitious, and capable of operating independently with full accountability.

Fluent in German and English.

Background in performance marketing, digital media, or financial services is highly valued.

Autonomy and Trust: We value initiative and give you the freedom to make impactful decisions.

Performance-Based Compensation: Competitive base salary complemented by a results-driven bonus structure with monthly payouts directly tied to revenue growth and profitability in the German market (bonus structure begins after 6-month onboarding period). Equity/ownership opportunity as we establish the German subsidiary.

Flexible Work Arrangements: We understand the importance of work-life balance. Our flexible working hours and hybrid setup allow you to design a rhythm that supports both productivity and personal well-being.

Impactful Work: Opportunity to build and lead a fast-growing business from the ground up with direct influence on company strategy and success. We value initiative and give you the autonomy and trust to succeed in your role and make an impact with your expertise

Vibrant Company Culture: We foster a culture of trust, experimentation, and continuous learning where creativity and results go hand in hand. Our supportive work community is one of our biggest strengths.

Exciting Perks: Experience our annual conference trips to incredible destinations like Spain, Croatia, France and this fall in Bavaria. We believe in learning, networking and having fun in the sun.

At Draivi we believe diversity drives innovation. We are committed to fair and unbiased recruitment, ensuring every candidate - regardless of background, gender, ethnicity, age, ability, or identity - is given equal consideration. We value different perspectives and actively encourage individuals from all walks of life to apply. If you're passionate about this role and meet the qualifications, apply and join our team. Your uniqueness is not just welcome, it's an asset.

We live and breathe ambition. We're leaders in performance-based advertising, shaking up the financial sector and beyond. If you're ready to join an international team that's curious, experimental, and never stops the madness – we want to hear from you.

If you're a commercial leader who thrives on autonomy, loves building from the ground up, and wants to shape Germany's digital lending landscape - let's talk.

Apply by December 15th. Interviews begin immediately.

Start date: Q1 2026

Questions? Reach out to Nina Uhlenius at

Want to read more about Draivi's journey and ambitions?

Draivi's Growth Story on Think with Google

Meta Showcases Draivi: Scaling Smart in Germany's Competitive Credit Market

Co-founder story: From a Bold Hypothesis to Global Expansion

Recap from Draivi Fall Conference 2025 in Bavaria

The Draivi Way: Perks That Empower, Support and Inspire