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Head of Loyalty

vor 2 Wochen

Berlin, Berlin, Deutschland Domes Resorts & Reserves Vollzeit

Domes Resorts is a leading luxury hospitality group based in Greece with a strong and expanding presence across Europe and strong partnerships with the international brands of Marriott Internationaland Hilton Worldwide.

We are seeking an experienced and driven Head of Loyalty & Partnerships to join our team.

In this role, you will design and lead Domes' loyalty ecosystem, a hybrid subscription and points-based program spanning hotels, restaurants, beach clubs, retail, and international partners, with a target of reaching 50,000 members.

At the core of this position is the ability to build strong partnerships and drive commercial negotiations, supported by international exposure with a focus on the UK and Germany. The role demands expertise in designing tier structures and rewards economics, along with the confidence to develop a loyalty ecosystem from the ground up. A builder's mindset, comfort with ambiguity, and the capability to translate business needs into scalable loyalty solutions are essential.

Domes Resorts is seeking an experienced Head of Loyalty & Partnerships to to architect and scale Domes' new membership

ecosystem — a hybrid role that may include regular travel.

Scope of the Role:

  • Architect and launch Domes' new loyalty ecosystem, combining subscription and points-based mechanics across hospitality, F&B, retail, and external partners.
  • Design the full program structure, including tiers, benefits, earning/redemption rules, and overall rewards economics.
  • Build and manage a multi-market partner network across Greece, the UK, Germany, Spain, and Portugal, spanning travel, lifestyle, retail, and financial services.
  • Lead the development of a co-branded bank/card partnership, from negotiation through launch and ongoing performance management.
  • Oversee the loyalty app roadmap with the Product Lead, ensuring a seamless digital experience and continuous feature advancement.
  • Drive member acquisition, engagement, and retention strategies to reach a target of 50,000 members.
  • Leverage data and customer insights to optimize program performance, measure ROI, and guide strategic decisions.
  • Ensure GDPR and regulatory compliance across financial, data, and regional requirements.
  • Manage and grow a cross-functional loyalty and partnerships team, fostering collaboration and execution excellence.
  • Act as the internal champion of loyalty and customer value, shaping Domes' global customer engagement strategy.

Core Job Responsibilities & Duties:

  • Design the full loyalty program architecture, including tier structures, subscription models, member perks, and all earning/redemption mechanics.
  • Identify, develop, and manage strategic partnerships across Greece, the UK, Germany, Spain, and Portugal to strengthen the program's regional and international footprint.
  • Lead the development of bank and card partnerships, including the creation and launch of a co-branded payment card.
  • Oversee the functionality and ongoing evolution of the loyalty app in collaboration with the Product Lead, ensuring a seamless and engaging user experience.
  • Develop and execute comprehensive member acquisition and retention strategies to drive program growth and long-term loyalty.
  • Manage and coordinate a cross-functional loyalty team, ensuring alignment, operational excellence, and continuous innovation across all workstreams.
  • Monitor and interpret key KPIs, customer insights, and program performance metrics, delivering clear reporting and ROI analysis to guide strategy and decision-making.
  • Develop personalized offers, campaigns, and communications across all customer touchpoints to enhance engagement, satisfaction, and lifetime value.
  • Ensure full adherence to GDPR requirements, financial regulations, and all relevant local market laws, safeguarding both customer data and organizational integrity.
Requirements

Useful to have:

  • 5–7 years of progressive experience in loyalty, partnerships, CRM, or comparable commercial roles, with a proven track record of delivering growth, engagement, and customer value.
  • Background in industries such as airlines, hospitality, telecom, retail, fintech, or lifestyle brands, bringing a deep understanding of customer behavior, program economics, and partner ecosystems.

What you will bring:

  • Demonstrated strength in partnership negotiation, including the ability to structure, pitch, and secure impactful collaborations that drive both commercial outcomes and member value.
  • Entrepreneurial, global mindset, comfortable working across markets, navigating cultural nuances, and building new initiatives in fast-moving, international environments.
Benefits

You will benefit from:

  • Becoming a member of an organization, the number one priority is its people, it cares about their well-being, and it gives them room to grow and develop their skills.
  • Various and diverse opportunities within the Group.
  • Feeling safe and secure within a fast-paced organization.
  • Competitive compensation package paired with a performance-based bonus program.
  • Attractive travel benefits, offering access to unique destinations and experiences.
  • High levels of autonomy and full ownership of a global, multi-market loyalty program.

Domes Resortsis an equal opportunity Employer. All applications will be treated in strict confidentiality.

Please note:Only short-listed candidates will be contacted.