Manager Loyalty
vor 3 Stunden
Manager Loyalty (gn) Vollzeit/Teilzeit
Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team
What you can expect
You are responsible for developing, implementing, and optimising customer loyalty strategies with the aim of increasing customer loyalty and maximising customer lifetime value. You create strategies by building and maintaining loyalty programmes such as bonus points, discounts, or exclusive benefits, especially via digital frontend channels like the app. You also define relevant KPIs such as customer retention or the Net Promoter Score (NPS).
In programme management, you design the business requirements and coordinate them with the responsible Product Owner. You plan and execute initiatives and campaigns within the loyalty programme.
When it comes to data analysis, you examine customer data, purchasing behaviour, and segment target groups. From this, you derive measures to improve customer loyalty.
In coordination and collaboration, you work closely with marketing, sales, IT, product management, and the responsible Product Owner, and you manage external partners.
You are responsible for reporting and optimisation by regularly evaluating programme performance and continuously implementing improvements based on customer feedback and data.
What makes you stand out
For this role, you have a degree in business administration, marketing, business informatics, communication sciences, or a comparable qualification with relevant professional experience. You have several years of experience in loyalty programmes, CRM, lifecycle and digital marketing, as well as project management in B2C or B2B environments. You are familiar with campaign management, segmentation, personalisation and communication via digital channels, as well as data analysis and KPI tracking.
You have experience with agile methods such as Scrum or Kanban, design thinking and user-centred product development, as well as with UX/UI basics for optimising digital touchpoints.
Your strong communication skills help you coordinate with stakeholders. You think strategically and possess conceptual strength. In addition, you can coordinate cross-functional teams, are customer-oriented and have analytical thinking skills.
You speak German at a business fluent level and English fluently, especially for international projects and communication with partners.
We are looking forward to your application and to applicants who enrich our diverse culture Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.
Why DKV Mobility? Here are five good reasons...
At DKV Mobility, we are team players - because we are only successful together
#teamofteams
You should feel welcome with us from the very beginning
We've been growing for about 90 years
How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.
There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad
We attach great importance to work-life balance.
We stand for the compatibility of family and career That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.
We support you in your development
We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow
We are committed to a net-zero future
After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.
We are a certified employer
Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work
Did you know that we have received several awards as an employer in recent years?
Have we made you curious? Then we are looking forward to your application If you still have open questions then please contact Sabine Kalthoff via Sabine.-
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