Senior Marketing Lead

Join ViCentra (home of Kaleido) – Empower Bold Change in MedTech

Location: Germany | Remote

Making Every Move Matter

At ViCentra, home of Kaleido, we're on a mission to redefine what's possible in diabetes care. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values; Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure.

Your Impact

Lead the marketing strategy for Kaleido's Diabetes Care portfolio, driving campaigns, empowering sales, and shaping product positioning—especially in the German market. You'll turn insights into action, manage lifecycle marketing, and ensure high-impact execution across channels, budgets, and teams.

This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido's commercial success - perfect for a marketer who thrives in a fast-paced, cross-functional environment and is ready to lead with vision and creativity.

What You'll Take On

Marketing Strategy & Execution

Own and implement the annual marketing plan for the Diabetes Care portfolio, aligning with corporate and country goals. Deliver integrated campaigns across digital and offline channels - including content creation, media outreach, and event planning (with a focus on Germany) - while managing agency collaboration and online marketing efforts.

Sales Enablement & Stakeholder Engagement

Equip the sales team with compelling tools and messaging and collaborate on programs that drive lead generation and revenue growth. Represent Kaleido in presentations and public speaking engagements, and coordinate stakeholder engagement activities.

Market & Competitive Intelligence

Analyze customer insights and competitor activity to inform product development and marketing strategy, ensuring alignment with local market needs and global objectives.

Product & Lifecycle Management

Partner with global teams to define product features, manage lifecycle stages, and ensure timely development. Oversee localization of marketing materials and ensure compliance with regulatory and company standards.

Performance & Budget Oversight

Track and report on marketing performance, manage budgets for campaigns and events, and ensure high-quality execution within deadlines and ROI targets.

Professional Conduct & Development

Stay current with industry trends, maintain professionalism in all interactions, and work independently while collaborating effectively with global colleagues.

What You Bring

• Minimum of a bachelor's degree in business, marketing, or related field; master's degree preferred.
• Proven senior marketing experience in MedTech within Germany, ideally in Diabetes Care or a related therapeutic area
• Demonstrated success in developing and executing marketing strategies in a commercial environment.
• Proven ability to collaborate with sales teams and global product management.
• Strong strategic & analytical skills with proficiency in marketing metrics, CRM tools, and digital marketing.
• Fluent in German and English, both written and verbal. Residing in Germany.
• Willingness to travel nationally and internationally up to 30%.

Life at ViCentra

Working at ViCentra, home of Kaleido, means joining a team defined by:

• Courage to create: We experiment, challenge norms, and learn fast.
• Trust above all: Integrity, honesty, and openness shape our relationships.
• Customer-first mindset: Every idea is measured by the impact on those we serve.
• A drive for excellence: We hold ourselves to the highest standard because lives depend on it.
• Our days move fast, fuelled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.

Grow with Purpose

• Harness your talent for a mission that truly matters.
• Enjoy creative freedom, supportive teamwork, and room to lead initiatives.
• Make a direct impact on people's lives today and into the future.
• Be surrounded by innovators who challenge and cheer you on.

Every Journey Starts Somewhere — Make Yours Count Here

We believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you, but you're unsure if you fit every bullet, we want to hear your story. At ViCentra, it's your potential and passion that catches our eye.