Content Marketing Lead

Vor 7 Tagen

Berlin, Berlin, Deutschland Weflow Vollzeit 60.000 € - 120.000 € pro Jahr

About Weflow

Weflow's Revenue AI Platform automates Salesforce data capture and provides full visibility into deal, pipeline, and forecast health.

200+ fast-growing companies like Retool, BenchSci, IDnow use Weflow to improve team productivity, sales performance, and revenue predictability.

Weflow is backed by Gradient Ventures, Cherry Ventures, and renowned angel investors and run by repeat founders Philipp Stelzer and Janis Zech.

Tasks

As a Content Marketing Lead, you'll be closely working with the Weflow founding team to lead our content efforts to drive pipeline. This role is designed for people who are passionate content marketing and aiming to become a world-class content marketers.

As a Content Marketing Lead (f/m/d), you would be responsible for:

  • Planning and managing a content calendar aligned with our commercial goals, focusing on lead generation and traffic growth.
  • Creating, editing, and publishing engaging, high-quality content across formats - LinkedIn social, newsletters, cheat sheets, reports, case studies, blogs, etc..
  • Scale our content production engine without sacrificing quality.
  • Conducting keyword and SEO/AEO/GEO optimization to boost visibility, rankings, and organic traffic, and report on performance regularly.
  • Collaborating closely with marketing, sales, and in-house experts to craft impactful and audience-driven content.
Requirements
  • Experience: 3-5+ years of content marketing experience
  • Hands-on execution: Experience working in hands-on & fast-paced B2B startup environments, with demonstrated progression of strategic responsibility
  • Proven revenue impact: Track record of meeting or exceeding pipeline and revenue targets across both new customer acquisition AND customer expansion/retention motions
  • Program scalability mindset: Experience building repeatable content frameworks and marketing programs that efficiently reach multiple segments and markets, rather than one-off or highly customized approaches
  • RevOps & GTM fluency: Deep understanding of our audience targeting RevOps, sales, and customer success.
  • Data-driven methodology: Strong analytical capabilities with proven ability to derive strategic insights from complex datasets, build business cases using data, and optimize campaigns based on funnel metrics and conversion analytics
  • Language proficiency: Fluent in English
Benefits
  • Remote company setup
  • Regular in-person meetups
  • Top-of-the-line equipment
  • Experienced, distributed, and diverse team
  • Competitive package including stock options

If you are passionate about B2B SaaS GTM, we'd love to hear from you

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We value the diversity of perspectives and seek to build an inclusive workplace that welcomes people from all different backgrounds.

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