Project Manager, Growth
Vor 6 Tagen
Location: On-site, Frankfurt am Main
Employment: Full-time
About us
Alice Travel (E.M.C. Logistics GmbH) is an airport concierge provider offering Meet & Assist, Full VIP, and VIP Terminal experiences in 950+ airports worldwide. Our clients include affluent travelers, corporate teams.
We're hiring a hands-on Project Manager with a marketing backbone to drive growth initiatives across SEO, Google Ads, partnerships/affiliates, and social media, while coordinating deliverables with engineering, design, marketing, and SMM. You'll own the plan, align stakeholders, and make sure projects ship on time with measurable impact.
What you'll do
- Own the growth plan: Build and execute a pragmatic marketing strategy (SEO, paid search, partnerships, social).
- SEO (hands-on): Run technical & content audits, keyword research, on-page optimization, content briefs, and coordinate off-page initiatives.
- Google Ads: Launch & optimize Search/Performance Max; set budgets, targets, and audiences; manage conversion tracking via GTM; run remarketing; report on ROAS/CAC.
- Partnerships & affiliates: Source, negotiate, and onboard partners (TMCs, travel agencies, concierge networks, hotels/influencers); design referral/CPA models; track performance.
- Social media: Plan editorial calendars (LinkedIn, Instagram, etc.), brief SMM/designers, ensure brand consistency, and measure growth.
- Project management: Translate business goals into scoped tasks, priorities, and timelines; manage backlogs; write clear briefs/acceptance criteria; coordinate developers, designers, marketers, SMM; run QA for landing pages/tracking.
- Analytics & reporting: Define KPIs; build GA4/Looker Studio dashboards; deliver weekly progress and risk highlights.
- Tech-savvy research: Quickly learn new tools/formats (ads, AI, martech) and document recommendations.
What we're looking for
- experience in project/marketing management with tangible results in SEO and Google Ads.
- Proven cross-functional coordination with IT/engineering, design, marketing, SMM; you keep projects moving and unblock teams.
- Strong grasp of GA4, Google Ads, Search Console, Tag Manager; familiarity with Ahrefs/Semrush and Looker Studio.
- Understanding of conversion tracking, UTMs/event models, and basic CRO practices (landing page briefs, A/B tests).
- Comfortable writing clear specs, timelines, and concise stakeholder updates.
- Languages: Russian and English required (both written and spoken). German is a plus.
- Fast learner who enjoys diving into new technologies and making them productive, fast.
Nice to have
- Experience in travel, luxury services, or partnerships/affiliate platforms (e.g., Impact, CJ).
- Basic HTML/CSS familiarity for landing page QA; fundamentals of UX/CRO.
- Experience with LinkedIn Ads/Meta Ads; basic SQL or Python for ad-hoc analysis.
What we offer
- Ownership over growth roadmap and cross-team delivery.
- Friendly, pragmatic culture focused on outcomes and quality.
- Competitive compensation, flexible schedule.
How to apply
Send your CV/LinkedIn and a short note about one growth project you led end-to-end to - with the subject line "Marketing PM — Your Name". Include links to dashboards or case studies if available.
Job Type: Full-time
Pay: From 36.000,00€ per year
Ability to commute/relocate:
- 60388 Frankfurt am Main: Reliably commute or planning to relocate before starting work (Required)
Language:
- Russian (Required)
- English (Required)
Work Location: In person
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