Senior Brand Manager

Senior Brand Manager - Germany

Glanbia

Join this dynamic team focused on delivering better nutrition for every step of life's journey

The Opportunity

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals We are a global leader in the performance nutrition industry and have a portfolio of ten brands, including Optimum Nutrition (ON), BSN, Isopure, SlimFast, Body&Fit, Nutramino, Think and Amazing Grass.

We are looking for a Senior Brand Manager to continue to build the Optimum Nutrition brand in Germany, who can effectively translate consumer insight & brand strategy into strategy & execution, with strong analytical capability to continually optimise for impact. This is a permanent, full-time role reporting into the Marketing & Commercial Director.

Responsibilities

• You will work collaboratively with the Marketing & Commercial Director Germany to support in defining the 3-year plan for the German & Austrian market.
• You will continue to evolve the local marketing strategy, bringing to life the Global Optimum Nutrition brand positioning to engage consumers, shoppers and drive commercial demand.

• You will own the execution of the marketing mix, partnering with the International region to ensure local delivery of key strategic initiatives & drive local top spins.

• You will be responsible for activation & partnerships across paid, owned & earned channels, ensuring best-in-class execution to drive full marketing funnel KPIs.

• You will partner with insights to continually monitor brand health & marketing effectiveness KPIs
• You will identify the key innovation platform for the market & execute go-to-market plans for the 2026 to bring on-trend innovation into the DEAT region.
• You will be responsible for overall marketing budget, monthly phasing and annual budget delivery.

The Skills you will bring to the team

• Experience in developing & executing through the line campaigns across paid, owned & earned channels.
• Media planning and agency management experience.
• A commercial business mind-set, experience P&L ownership, marketing metrics.
• Project management experience.
• Ability to engage effectively and with influence across all functions and operations.
• Ability to innovate, be proactive and act as a highly motivated self-starter in a rapid result driven environment.
• Passion for the brand and able to manage multiple projects and work strands effortlessly.
• 7+ years FMCG brand management experience
• Ideal would be blend of strong blue-chip foundation and experience of entrepreneurial environments as well.
• Local & regional experience preferred.
• Desirable: Wellbeing, Nutrition or Health & Beauty Experience and CIM professional
• German (native level); English (fluent)

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply

Where and how you will work

The opportunity will be based in Germanywith hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.

What we would like to offer you

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan.

About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.