SFE/CRM & Insights Manager

SFE/CRM & Insights Manager

Location:
Frankfurt, Germany (Hybrid)

Department:
Commercial

Job type:
Full Time

Join us and make a difference when it matters most

At Mundipharma, we are proud of the work we do to bring innovative treatments to patients. We challenge ourselves constantly to deliver more for patients, healthcare professionals, our partners, and our employees.

The Team

The SFE/CRM & Insights Manager plays a critical role in driving commercial excellence by ensuring the efficient use of CRM systems, data management, and business insights. This role is responsible for enhancing sales performance, optimizing customer engagement strategies, and ensuring data-driven decision-making.

The SFE & CRM Manager collaborates closely with cross-functional teams to implement effective sales planning tools, performance tracking, and process improvements that support the Commercial Function in achieving its strategic business objectives.

Role and Responsibilities

The SFE/CRM & Insights Manager will be responsible for Sales Force Effectiveness & Performance Management, Business Insights & Sales Data Management, CRM Management & Data Quality, Cross-functional Collaboration & Stakeholder Management. Responsibilities include:

• Govern Sales Force Effectiveness (SFE): Oversee all SFE metrics, processes, systems, and reporting, ensuring accuracy and consistency.
• Drive Sales Performance: Manage sales planning and performance, ensuring alignment with business priorities and sales targets.
• Optimize SFE: Drive continuous improvement initiatives to optimize resource allocation and sales impact.
• Ensure Global-Local Alignment: Partner with the Global Commercial Team to align the SFE vision, roadmap, and implementation of global customer engagement frameworks.
• Provide Business Insights: Create visibility of sales performance and market insights to support strategic decision-making.
• Deliver Data-Driven Recommendations: Provide recommendations based on data and analytics to business leaders to identify sales-driving opportunities.
• Manage CRM System & Data: Oversee CRM-related tasks such as territory alignment and ensure correct and efficient use of the CRM system by field teams.
• Ensure Data Quality & Compliance: Maintain data quality of local CRM data sets and ensure compliance with regulatory requirements.
• Deliver Training: Provide training sessions on CRM usage to field-based and office colleagues.
• Facilitate Cross-functional Strategy: Collaborate with Sales, Marketing, Medical, and IT to ensure CRM and SFE tools support the overall business strategy and manage the budget for these initiatives.

What you'll bring

• Data analyst experience (preferred: experience with IQVIA data sets)
• Previous Strategy Consultant experience in the Pharmaceutical industry or relevant highly regulated industry
• Experience in a Salesforce Effectiveness / Customer Relationship Management position, ideally in the Pharmaceutical industry would be advantageous
• Experience with the development and maintenance of any CRM platform (preferred: Salesforce or Veeva)
• Power user experience in a data analytics, business insight and/or data visualization platform (e.g. PowerBI)
• Experience conducting joint field visits with Sales Representatives to gain firsthand understanding of sales challenges and commercial execution
• Skilled in all forms of communication (e.g. oral, written, presentations) that supports the ability to build credible relationships with internal stakeholders and across all levels of the organization.
• Attention to detail, and organizational skills to manage the complexity and demands of the business.
• Ability to work in a fast-paced environment
• C1/native in German; fluent written and spoken English

What we offer in return

• Opportunities for learning & development through our varied programme
• Collaborative, inclusive work environment

Diversity and inclusion

Building an inclusive environment where people can thrive, grow and achieve their full potential is a priority. We believe this isn't just the right thing, but also the smart thing to do. We are on a journey and will seek to move forward together through education and awareness to build a culture that welcomes and celebrates diversity and uniqueness. We will create a workplace environment where everyone can, every day, bring their authentic selves and is treated with dignity and respect.

About Mundipharma

Mundipharma is a global healthcare company focussing on customers across Africa, Asia Pacific, Canada, Europe, Latin America, and the Middle East.

Mundipharma is dedicated to bringing innovative treatments to patients in the areas of pain management, infectious disease as well as other severe and debilitating disease areas. Their guiding principles, centered around Integrity and Patient-Centricity, are at the heart of everything they do. For more information visit

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