Brand Strategy

Vor 6 Tagen

Berlin, Berlin, Deutschland AUTO1 Group Vollzeit 60.000 € - 90.000 € pro Jahr
Company Description

Dive into the heart of European brand building with AUTO1 Group We're on the hunt for a motivated Brand Strategy Manager who thrives on connecting insights with action. If you want to help shape creative strategies, ensure people have the tools they need to activate them, and be part of a diverse and growing team—this is your opportunity.

Join us in bringing the Autohero and brands to life: from insight discovery, to campaign support, to ambassador projects and real-world brand experience.

Job Description
  • Support the collection and analysis of market, consumer, and competitor insights, helping to build the foundation of strong brand decisions.
  • Help develop, document, and update frameworks for positioning, messaging, and brand ambassador programs that drive recognition and trust.
  • Translate customer and competitor insights into actionable requirements for how our brands should appear physically, in partnership with Brand Marketing Managers and Designers.
  • Assist in preparing and scheduling creative briefs for both marketing campaigns and brand activation projects throughout the year.
  • Maintain and update strategic playbooks and brand documentation, making sure they are accurate, accessible, and truly useful for teams company-wide.
  • Gather campaign and activation feedback, contribute to best practice sharing, and support the preparation of key learnings and case studies.
Qualifications
  • 3–4 years' experience in brand strategy, marketing, consumer insights, or related fields.
  • Strong analytical and organizational skills; able to turn data into actionable recommendations and effective documentation.
  • Desire to learn, collaborate, and deliver value across multiple projects and teams.
  • Comfortable communicating in English (German or another European language is a plus).
Additional Information
  • Impact millions of lives through your contribution to two of Europe's top automotive brands.
  • Grow your brand, analytics, and project skills in an ambitious, international team.
  • Enjoy the dynamism and variety of working on physical, digital, and campaign strategy projects.
  • Be part of a culture that values clarity, teamwork, and bold new thinking.

Ready to make brand strategy real? Apply now and drive the future with AUTO1 Group

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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