Brand Marketing Manager

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

Looking for a company where you can have an impact? A company where you can have the best of two worlds – an ambitious work environment and an inclusive culture?

Kleinanzeigen is the most-visited general classifieds site in Germany and growing at speed. Currently, we have more than 45 million live ads and 35 million unique visitors per month – with the majority on mobile devices. Kleinanzeigen helps people find whatever they're looking for and every connection made or item found makes a difference by creating a world where people share more and waste less.

Customer centricity and passion for our products help us to develop our platform. Our award-winning marketing campaigns accelerate the vibrancy of our marketplace. If you're passionate about joining a purpose driven community that is dedicated to building an ambitious and diverse work environment, join Kleinanzeigen.

Overview
We are seeking a dynamic and innovative Brand Marketing Manager to you support the planning and execution of marketing campaigns that strengthen our brand and bring our purpose to life. You'll collaborate with cross-functional teams and agencies to deliver creative, impactful and data-driven marketing initiatives that engage our audiences and help grow key categories on our platform. This role requires a blend of creativity, analytical skills, and a passion for marketing.

The role:

• Support the development and implementation of marketing and communication strategies to push individual Kleinanzeigen categories and enhance brand consideration and equity.

• Assist in monitoring, analysing and reporting on campaign performance; help translate insights into actionable recommendations

• Drive best-in-class creative execution. Foster relationships with external creative agencies and partners to support marketing efforts and develop brilliant creatives. 

• Collaborate with and support our media agency in the development, planning and coordination of cross-channel brand media (including TV, dOOH, online video/display, social).

• Support creative execution and media planning for different business-relevant topics to ensure single-minded communication to the customer 

• Collaborate with other divisions of the marketing team to create integrated marketing campaigns stretching from brand marketing through content, social media, CRM, PR and performance marketing

• Collaborate with the marketplace marketing teams to plan and execute impactful launches for new payment and shipping features. Ensure successful product launches through effective marketing campaigns.

• Work closely with the marketplace marketing team to implement promotions for payment and shipping services. Drive customer engagement through targeted marketing campaigns, ensuring the success of promotional efforts.

• Show deep interest in our product and work closely with cross functional teams outside of marketing.

• Act as a brand ambassador, ensuring consistency in messaging and visual identity across all platforms

• Support budget tracking, invoicing and PO management, ensuring campaigns are delivered on time and on budget.

What we are looking for:

• You have solid professional experience (3+ yrs), preferably in e-commerce, online marketplace 

• You are familiar with agile organisations and working in a fast paced dynamic environment, you have excellent capability to react to project adjustments and alterations including flexibility in times of change

• You have solid online and offline marketing experience and profound knowledge of media planning, media buying and brand marketing metrics

• You have solid knowledge and experience in creative execution together with creative agencies

• Your sense for visual and verbal communication is excellent

• As a person you are ambitious yet unpretentious with a "can do mentality"

• This role is a great opportunity for a marketing professional looking to take the next step towards broader brand ownership and strategic responsibility

• You are fully fluent in German (C1 level) and English
   

Life at Adevinta comes with its perks Our Adevintans enjoy the following benefits:

• An attractive Base Salary

• Participation in our Short Term Incentive plan (annual bonus)

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere Maybe not from the moonwell why not just make sure you have internet connection

• A 24/7 Employee Assistance Program for you and your family, because we care

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don't meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don't meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.