CRM & Marketing Automation Manager (f/m/d)

About us:

Kyan Health is an AI-powered enterprise solution that connects employee well-being with measurable business impact. Using predictive analytics, Kyan helps companies monitor and reduce risks like absenteeism, turnover, and presenteeism.

We believe in harmonizing work and life, fostering a positive environment that champions performance and personal growth and well-being at the same time. Our culture thrives on innovation, collaboration, and the well-being of every team member.

Some things we're proud of

Building an industry leading solution for mental well-being

Over 1,000 monthly 1:1 counselor sessions

users across 90+ countries

Partnered with 200+ licensed psychologists and coaches

€15M+ venture capital raised from renowned investors

Awesome benefits, including unlimited access to our Comprehensive Mental Health App

About The Role

As Kyan's dedicated marketing automation manager, you go far beyond building workflows—you will architect the systems, data flows, and automations that power our entire growth engine. We are seeking a highly skilled and ambitious Senior Marketing Automation Manager to build our HubSpot automation stack to new levels , drive automated MQL growth, and unlock the full potential of data and technology with a focus on tools like HubSpot, Clay, Wix Studio, Zapier or Apollo.

As a core member of the marketing team, you will collaborate closely with demand gen, product marketing and sales to execute scalable automation programs that convert leads, accelerate the buyer journey, and deliver impact.

What You'll do:

• Build and own HubSpot infrastructure:
  Design and launch lifecycle workflows, lead scoring, routing, nurturing, and sales handoffs
• Automate growth workflow:
  Build and scale Clay workflows (e.g. market signals, CRM enrichment) to enhance lead data quality, detect intent and source scalable ICP opportunities
• Integrate campaigns across channels:
  Connect LinkedIn forms, Google Ads, HubSpot forms and other marketing touchpoints into seamless end-to-end journeys
• Lead data & analytics:
  Track funnel performance (lifecycle stages) and build dashboards for GTM stakeholders.
• Optimize through experimentation:
  Conduct A/B tests and iterate on workflows to drive higher engagement and conversion rates.
• Maintain data hygiene:
  Manage data quality, sync rules, deduplications, enrichment, segmentation, and list management to ensure a clean marketing database.

Who We're Looking For

• HubSpot Expert:
  You bring 3–5 years of experience in marketing automation, ideally in a B2B SaaS environment, with deep hands-on HubSpot expertise
• CRM Ownership:
  You can build, deliver and maintain complex automation projects end-to-end—managing priorities, timelines, and stakeholders along the way.
• Clay Curious:
  You're excited to adapt to new tools like Clay to supercharge GTM automation with enrichment, sourcing, and intent-based workflows.
• Tech-savvy Hacker:
  You love tech stack, enjoy experimenting with new tools and AI driven workflow opportunities
• Business Analytics & Intelligence:
  You know how to build data reports, understand and interpret key online go-to-market metrics
• Collaboration:
  You are a reliable team player who communicates clearly, welcomes feedback, and thrives in fast-paced, cross-functional environments.
• Lifelong Learning:
  You are curious by nature, always exploring new trends, tools, and technologies—including AI—to solve challenges and improve your craft.

Nice-to-Have Skills

• Bonus if you have experience with attribution modeling and funnel analytics
• Bonus if you have worked with Clay, Apollo or similar enrichment tools before
• Bonus if you've supported paid campaign automation and integrations

Why Join Us

• Make an Impact: Your work will directly contribute to improving mental health in workplaces around the world.
• Ownership: You'll have the chance to take ownership of our content production processes
• Innovative Environment: Work in a greenfield space where your ideas aren't just welcome—they're essential.
• Collaborative Team: Join a supportive team where collaboration and innovation are at the heart of what we do. We are an easy to work with & low ego team, and want to keep it like that.

What's In It For You

• Full Access to Our Comprehensive Mental Health App:

Unlimited use of Kyan Health's AI well-being companion "KAI" and guided meditation courses.

Unlimited sessions with licensed psychologists.

Unlimited sessions with ICF-certified coaches.

• Compensation: Competitive Salary + 30 days of vacation.
• Work Environment: Fantastic Office in Berlin Mitte near Rosenthaler Platz.
• Flexibility: Hybrid work environment.

Interview Process:

1. CV Check
2. Get to know Kyan - Recruiter, Girish (30m Call)
3. Get to know your manager, Alexander (on-site preference) (45m Call)
4. Case (Alex and Joasia 60-90minutes, ideally on-site)
5. Offer Stage: Meet a founder(s) (30 minutes) / Reference check / Offer

Please note: We only accept applications submitted through our official Careers Page. Applications submitted via other channels will not be considered.

We are excited to hear from you

Please note that we do not work with agencies or external recruiters.