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Technical CRM Manager
vor 2 Wochen
Founded in 1996, disrupted the status quo of buying and selling cars as the first online vehicle marketplace.
Today, we are Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a "one-stop shop", 's offering includes financing and leasing solutions in addition to buying and selling - and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.
is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don't meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.
What we offer
Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.
Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.
Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.
Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).
What you'll do & Who you areYou will be part of our technical CRM team reporting into the Head of Marketing Technology. As a Technical CRM Manager, you will help to shape and implement impactful, data-driven customer journeys for commercial customers. Your work will ensure delivering the right communication to the
right car dealer while continuously improving our Salesforce Marketing Cloud & Salesforce Data Cloud capabilities. This role is highly collaborative, working with Marketing, Sales, Product, Tech, Analytics and external
partners to enhance customer engagement.
What you'll do:
- Contribute to the technical development and execution of B2B CRM processes, delivering fully automated customer journeys and adhoc communication.
- Design customer segmentation strategies that enhance personalization and engagement across multiple channels.
- Partner with cross-functional teams to translate business needs into scalable technical solutions.
- Work closely with internal tech & data teams to extend the connection between our platform and CRM solution.
- Provide data-driven insights and adhoc analyses to support marketing strategies.
- Act as a trusted technical consultant for the Marketing team, helping them to optimize customer engagement.
- Continuously enhance CRM capabilities by driving innovation and operational excellence.
What we're looking for:
- Several years of experience in a technical CRM or marketing automation role.
- Understanding of customer retention strategies and experience with highly personalized communications.
- Strong collaboration and communication skills, with the ability to explain complex topics to both technical and non-technical stakeholders.
- Hands-on experience with Salesforce Marketing Cloud (or similar marketing automation tools).
- Familiarity with customer data platforms (CDP), such as Salesforce Data Cloud.
- Solid foundation in relational databases and SQL queries.
- Basic knowledge of coding language AMP script.
- Fluency in English, German would be a plus.
Working at comes with its perks Enjoy the following benefits:
Recharge with 28 days of paid time off.
Stay mobile with a €50 monthly transportation/mobility allowance.
Keep growing with a development budget and access to coaching.
Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
Learn anytime, anywhere with our online and offline library.
Get rewarded with an attractive base salary and participation in our annual incentive plans.
Work from anywhere - up to 20 days per year from wherever you feel most productive.
Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.
