Customer Marketing Specialist

In the 1950s, global trade changed for good. The invention of the standardized container suddenly meant that transporting goods across the world became affordable. And with that, paved the way for globalization and global wealth. But contrary to the container, most surrounding processes have not been standardized nor innovated—and are still frustratingly complex, manual, and error-prone.

That’s why our ambition is to use technology to simplify the logistics of global trade, making the processes around the container as simple as the container itself. We do that by providing a neutral infrastructure that connects all logistics companies to remove friction and create economic opportunity.

**Customer Marketing Specialist** **(f/m/d)**

As our Customer Marketing Specialist, your mission is to take full ownership of customer communication, engagement and adoption rate. You will work closely with the Account Management team to establish the global framework for the customer lifecycle, performance strategy, and engagement automation. You will own design, set up all customer marketing efforts, and will be responsible for on-time execution and delivery.

**Your responsibilities in a nutshell**
- Define and implement customer segments, journeys and cycles across the existing client base
- Build customer journey flows in close collaboration with the product team which drive leads and opportunities for Account Management to upsell and cross-sell new products
- Plan and implement a comprehensive calendar to orchestrate, track and measure all end-to-end global programs and activities

**What we are looking for?**
- Proven experience in customer marketing, ideally in a SaaS/B2B marketplace environment
- You have a good understanding of the customer journey and how to improve it
- You enjoy combining Marketing and Account Management tactics to deliver an outstanding customer experience
- You are highly organized and have a strong analytical approach - you are always on top of your numbers and base your decisions on these
- You are a great communicator (our company language is English) and listener; you are passionate about the xChange mission and inspire the people around you
- You are creative and like to experiment with new ways of scalably communicating key messages to our clients with a view to driving increased customer satisfaction and greater product adoption
- Experience with Totango is a plus
- Based in Hamburg, or open to relocation

**What to expect**
- An exciting role: You have direct impact on our company by taking customer engagement to the next level
- Work closely with Head of Demand Generation and Head of Account Management
- Potential to grow your career in a fast-growing, international environment
- A highly motivated, enthusiastic Marketing team - they can’t wait for you to join their team

**What we have to offer**
- Ownership from day one & direct impact on the success of our company
- A dynamic and international team with 60+ nationalities across our growing 300+ team members & extremely flat hierarchies
- A highly scalable product with a proven product-market fit ready to change the industry & do something good
- A great working atmosphere with an open-minded and collaborative culture—plus a team of highly motivated & enthusiastic colleagues who can't wait for you to join
- A fast-paced work environment and complex intellectual challenges from day 1
- Great location - brand new office in the heart of Hamburg, enjoy the view of the iconic Elbphilharmonie concert hall from our rooftop terrace
- It goes without saying: Flexible home-office rules, regular team events (also online), and of course, a wide variety of fruits, snacks and drinks in the Hamburg-office
- A competitive equity package, all employees become shareholders in xChange
- Subsidised HVV Profi ticket to travel freely within Hamburg
- Opportunity to lease a bike and pay through your monthly payslip (huge discounts included)
- Access to the Fürstenberg Institut for personal coaching and counselling
- Support for German language classes
- Refer a friend for our full-time positions and get a referral bonus
- Relocated to Hamburg or remote work from Europe