Head of Marketing
vor 2 Wochen
**Job description**:
- You will be responsible for the overall MISA marketing activities and develop a strategy to further roll-out the MISA brand
- You will be in charge of the integral marketing elements, including website, campaigns, press and public relations, CRM and CSM, social media, influencer marketing and events
- You will supervise performance marketing activities and steer the relevant agencies
- You will be responsible for budget planning, including cost forecasting and resource planning
- You will implement all necessary structures, processes and tools within the department
- As a marketing all-rounder, you will develop, form and implement various marketing strategies for our online and offline verticals, including primary and secondary markets, editions/drops, NFT, fractionalization as well as offline art fairs and events
- You identify scalable channels and decide on their further development in order to reach company goals, including the most important social media plattforms, WeChat and TikTok
- You will create a strong customer experience to attract a new and active customer group
- You will monitor, evaluate and manage the analytics behind all online marketing channels and campaigns
- You will set marketing goals and targets and are responsible for their achievement
- As Head of you will lead, coach, develop and expand the marketing team, continue to improve the structures within the team and interface successfully with other departments
**Your profile**:
- You have at least 5 years of experience in a senior marketing role, ideally in a luxury
- FMCG company, and an extensive expertise in customer experience management,
- brand marketing and brand exposure activities- You have several years of experience in managing your own team- As a marketing all-rounder, you have solid experience in social media and content
- marketing- You have a strong understanding of different target groups and their needs and interests- You have strong analytical skills, you are data-driven and a strategic thinker- You have a solid technical understanding paired with creativity and conceptual whizz- You have a hands-on mentality, you are result-oriented and have an innovative mindset- You have excellent verbal and written communication skills in German and English- You are passionate about contemporary art
misa.art offers a carefully curated selection of art from the primary and secondary market. It is the only online marketplace that brings emerging and established artists together and offers a range of traditional and digital art. Ultra Contemporary artists are presented alongside the classics of art history from the past 70 years. The selection of new discoveries and canonical works is constantly being expanded, and NFTs and editions are regularly dropped.
misa.art covers the full spectrum of the art market: private sales and the secondary market, the primary market with sales directly from artists and through galleries, 24 Hour Limited Edition and NFT Drops, NFTs and fractionalization (coming soon).
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