Gtm Strategy Lead

vor 2 Wochen

Berlin, Deutschland SalesCaptain Vollzeit

**Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens**

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast-growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results-driven **GTM Strategy Lead** to manage the outbound strategy, and communications with our international clients. This is a full-time, remote position (working EU hours).

**Requirements**:
**What you'll do ✨**
- Create **messaging** for the Outbound campaigns using AI and in-depth audience research
- Build **prospecting & list building workflows** combining multiple data sources to help our Lead Generation team build high-intent prospect lists
- Leverage **Clay** for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. (optional, but preferred)
- Evaluate **campaign performance and recommend optimizations** to help achieve our campaign KPIs and improve lead quantity
- Identify, evaluate, and **test new campaign angles and niches** to increase positive replies
- **Communicate** with clients and create reports to showcase progress and results

**The main KPIs for the role**

Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Cost Per Positive Reply (Monthly)

**Who you are**❤️‍
- At least 1-2 years of relevant work experience in **Marketing, Sales, or GTM**:

- Experience with **LinkedIn Sales Navigator, Lemlist, Clay, Apollo, Hubspot**, and the latest AI Sales tools
- Ability to build workflows using multiple data sources (e.g. Google Maps, Apify, Serper, LinkedIn Sales Navigator, etc.) and understanding of data scraping capabilities
- Being well-versed in **prompt engineering and AI models**:

- **Tech-savviness** and a quick learner of new technologies and software (there is new software coming out every day, and we need you to stay on top of new products and trends)
- Experience in the Tech, SaaS, software industry, or in a high-growth start-up
- Open to Sales Executives with relevant experience

**Benefits**

We hope that you’re excited by all the possibilities that come with working at SalesCaptain

In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits:

- Ability to work remotely (no more commutes)
- Collaborative, friendly, and passionate team
- Paid vacation, days off, and sick leaves
- Exciting team-building activities
- Free books and Kindles to help you become a better marketer and person
- Specialized training programs to become a Clay Expert and build your personal brand

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