Senior Marketing Specialist

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting for a Senior Marketing Specialist to support the expansion of the UNIQLO business in Germany, based in our Berlin head office, reporting into the Country Marketing Manager. You will contribute to the development and the execution of the marketing strategy for UNIQLO Germany, including promoting the UNIQLO brand and our LifeWear concept in accordance with the European marketing plan and the global marketing direction.

What you will be responsible for- Building and executing the marketing strategy for UNIQLO Germany together with the wider Brand Marketing team, at both a local and international level.- Supporting the strategic marketing seasonal plan and long-term branding activations.- Planning, coordinating and executing various marketing events (store opening events, customer in-store activations, sustainability events, influencer events, ‘Live station’ ) in close collaboration with the marketing and store operation team.- Producing weekly marketing and PR reports, as well as regular campaign, and activity performance reports.- Taking ownership of the creation of offline media (out of home, leaflets, magazines, print ads, etc) including leading the creative and production agencies.- Identifying and developing partnerships with stakeholders (local businesses, artists, brands etc.) to support campaigns, RE UNIQLO Studio, UTme and grow brand awareness.- Coordination and management of retail marketing and being the main point of contact for UNIQLO Germany stores.- Building cross functional collaboration with EU functions, which will include digital marketing, other local market marketing teams, and global marketing.

Skills, Experience and Attributes:
- Bachelors in Marketing, Communication or similar- 2 to 5 years’ experience in marketing, in consumer lifestyle or fashion apparel brands, either in-house or agency- Experience working in or with international brands- Experience across traditional and new media- Experience working with influencers- Fluent in English and German is a must, any other EU languages are a plus- Affinity with sustainability is a plus- Having worked in a retail environment is a plus- Good project manager with attention to detail- Excellent planner, very deadline oriented and ability to work flexibly in a fast-moving work environment- Strong team player that loves collaboration and cross functional work- Strong writing and creative skills with the ability of finding new ways to connect and express brand values and characteristics- Ability to read sales data and google analytics and draw conclusions/write summaries.- A self-starter, able to work both independently and in collaboration with other functions to achieve the company’s goals.- Digital competences with a good understanding of the relevant social media channels established and upcoming- Committed to integrity and respect for others- Eager to learn and willing to take on additional responsibilities

What we can offer you- 30 days holiday allowance- Bi-annual bonus potential- Profit share scheme- Meal allowance/month- Mobility allowance/month- 30% Staff Discount- Central Location of stores and office- Hybrid Working potential- Volunteer days - twice a year- Employer-funded pension scheme

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