Senior Marketing Specialist

vor 7 Stunden

Berlin, Deutschland HERE Technologies Vollzeit

What's the role?:
As a Senior Marketing Specialist (Business Intelligence), you will be in charge of delivering strategic data insights to the Marketing and Sales organization. Your focus will in empowering teams with data solutions enabling them to increase their performance. As the expert of the lead cycle and opportunity data points, you will support with setting up performance reports and analyzing the data for the teams.

You will contribute to enabling the marketing groups to build a data-driven and performance mindset. A large component of the role will be around understanding the marketing impact, the associated data and the people driving those initiatives.
- Understand the challenges of internal marketing and sales stakeholders, deliver conclusive insights to improve our decision-making processes.
- Conduct Ad-Hoc diagnostic analysis to understand marketing lead-to-revenue trends and provide in-depth insights
- Create and automate dashboards tracking the performance of multi-channel marketing campaigns designed for lead acquisition, sales funnel progression and ultimately revenue generation.
- Evaluate the ROI of the different initiatives and provide recommendations for improvements
- Play a key role in different marketing analytics initiatives like tracking, attribution, pipeline and revenue forecasts
- Collaborate with data engineering and digital marketing specialists to embed necessary tracking in user flows and coordinate ingestion of new data sources
- Build presentations to communicate key performance take-aways in a concise, easy to understand manner for stakeholders
- Shape organizational thinking around analytical problems

Who are you?:

- 5+ years of experience in BI, data analytics, data science, business analytics, or a related field
- Strong knowledge of MS Excel, Tableau and DW ecosystem concepts.
- Familiar with MarTech platforms such as Adobe Analytics, Marketo and Bizible
- Familiar with a variety of marketing channels including social media, paid search, display, organic, etc.
- Strong knowledge and demonstrable experience in multi-channel campaign optimization
- Exceptional attention to detail and excellent coordination and organization skills, with the ability to manage multiple inputs and to organize data effectively
- Analytical mindset and capability of finding efficient solutions independently.
- Good communication skills and storytelling. Capable of sharing complex insights in a clear and simple language

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

LI-YK1

Who are we?:
HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.

At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us. Watch Video

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