Senior Director Go-to-market

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
- Accountable for translating the BU vision and strategy into a Go-To-Market (GTM) strategy considering market, account, and consumer insights. Landing the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Be the face for the BU and lead business conversations with markets and accounts, communicating the strategic direction and seasonal category plans to accelerate our growth ambitions.
- KEY RESPONSIBILITIES
- GTM MERCH / SEGMENTATION
- Accountable to lead the translation of market and account opportunities to create short/long-term strategies for the category in partnership with the category SLT (Product, Design, Finance, Partnership etc.)
- Developing category range architecture framework incl. franchise lifecycle management, price architecture, flow and segmentation that aligns with the category targets
- Partner to execute the seasonal strategy with the respective BU product creation teams (FTW & APP) and ensure internal as well as x-BU alignment for holistic storytelling (eg. Football WC 2026)
- Accountable to partner with the channel / market representatives to develop seasonal assortments ensuring necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
- Direct DTC exclusive + market SMU strategy to ensure necessary differentiation among channels and key accounts.
- GTM PLANNING
- Accountable to lead/set direction for creation of a BU GTM strategy that creates demand and drives market share growth
- Collaborate with category counterparts (product creation, brand comm’s, Culture Marketing) to deliver strong seasonal product stories
- Accountable for developing and handing over holistic BU GTM plans (Story x Product x Availability) across markets and channels, bringing together product, seasonal category activation and segmentation
- Responsible for the creation of impactful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
- Accountable for the delivery of content, incl. translation into systems & decks
- GTM MARKET INTERACTION
- Accountable to lead all business conversations with Markets and Accounts
- Act as a key contributor in the monthly Global IBP meetings, bring latest market insights & trends (qualitative & quantitative) into the business reviews; orchestrate seasonal global growth assumption creation within the BU & lead HO to markets
- Accountable to lead market / account facing milestone meetings
- Lead the implementation of seasonal GTM plans towards markets and channels
- KEY RELATIONSHIPS
- Board?
- Brand and Category Senior Leadership Team (SLT)
- Category General Manager (GM)
- Category SLT
- Finance SLT
- Market SLT
- Market Finance SLT
- Global Sales SLT
- Market Sales Leads
- Global Accounts like Footlocker, JD, Snipes etc
- KNOWLEDGE, SKILLS AND ABILITIES
- Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies
- Embrace the adidas values and help shape the culture
- Able to manage through ambiguity and uncertainty. Adapt nimbly to changing priorities and lead others through complex situations
- Enterprise leader with a growth mindset - curious
- Servant Leadership - empowering & people first mentality
- Strategic and gets the bigger picture - can communicate a vision and deliver on it
- Lead through transformation and change management
- Decisive decision making, focus on what matters most, and results oriented
- Collaborate, influence, and align with creative teams
- Simplify the complex
- Excellent storytelling, presentation, and communication skills
- REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Masters degree or postgraduate qualification required
- 12+ years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
- At least 7+ years of progressive experience at senior management level (market & global level)
- At least 7+ years leadership of diverse and global teams in a matrix organization
- Experience leading through change management
- Previous global, wholesale, retail, digital/e-com, vertical experience in merchandising / buying

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together.