Senior Director Gtm Statement

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
- Be responsible for the end-to-end planning and allocation of our Global Statement businesses, leading merchandise planning, go-to-market planning and volume allocations
- You become the central point for all Global Statement businesses orchestrating industry-leading Statement planning & execution with consumer focus.
- Focus on elevating our impact to the consumer of both OG and Brand priorites. Ensuring Statement is maximizing impact in the seed, ingnite, scale model.
- As part of your responsibilities for merchandise planning, you will deliver a range architecture and merchandising framework for Statement businesses in line with our Inline plans / franchises to ensure Statement enables to scale our Brand
- As part of your responsibilities for go-to-market planning, you will own the relevant Global Statement go-to-market process, incl. sell-in tools and roll-out plan
- Your work includes close collaboration with Markets on both insight and input, but also to delivery relevancy and impact on sell-in across Statement
- As part of your responsibilities for volume allocations, you will lead the distribution and allocation strategy to deliver Statement in the most impactful way
- For that, you will work closely with the functional business leads in Global Sales, Markets, and Global Supply Chain on strategy, process, planning, and allocation
- This requires to connect X-functionally and X-pyramid to create the most connected Brand in culture
- Moreover, you will be involved in developing holistic data & insight solutions to support Statement processes across planning, creation, allocation and stock management
- In summary, you will drive our Statement business end-to-end across concept creation to landing / monitoring sell-in and sell-out, and executing holistic concept readiness for Statement projects

KEY RESPONSIBILITIES
- Statement planning & end-to-end Statement process leadership
- Build a holistic Statement framework to support Statement planning and process both from a range architecture, franchise and go-to-market planning perspective
- Enable successful sell-in and sell-out of Statement concepts according to Statement objectives / targets; monitor execution to achieve consistency in execution across markets / channels
- Support definition of both Brand and BU Marketing calendar linked to relevant Statement moments
- Plan and execute a globally consistent Statement Calendar
- Secure holistic concept-readiness and Statement OTIF towards key milestones, examples include MPSO, Handover, GTMFC, Fashion Sales Launch and Sell-in
- Orchestrate Statement process across global BU functions to secure cross-functional collaboration & execution for Statement projects create by, examples include Product Marketing, Brand Comms and EIM
- Develop interaction with the Data & Analytics team and process to support globally mandated Statement range and allocations
- Statement distribution and allocation leadership
- Lead Statement distribution across all markets, channels and towards Global key retailers
- Drive Statement allocation centrally planning across all markets, channels and towards global key retailers
- Enable successful sell-in / sell-out of Statement concepts according to Statement objectives / targets; monitor execution to achieve consistency in execution across markets / channels
- Statement as a data-led buiness
- Integration into dedicated global Data & Analytics team to support Statement processes
- Central point for insights to shape and define the most impactful GTM approach by linking all consumer touchpoints and interpreting data into action
- Drive Business conversations with respective market teams (Market BU, CtC teams)
- Drive BU distribution topics across markets (accounts, timing, channels, volume allocations)
- Drive market insights into the BU to support decision-making (e.g. sales analysis, consumer insights, GTM planning )
- Statement to connect the Brand with culture and scale franchise heat
- Articulate the Brand priorities (incl. link to key franchises) and seasonal go-to-market plan to ensure Statement to scale the Brand
- Drive end-to-end collaboration with BU teams to develop comprehensive Statement plans reflecting story x product x availability
- Ensure aligned Statement calendar to halo BU calendar and icon franchise management

KEY RELATIONSHIPS
- _BU teams:_ BU SLT, Product Marketing, Brand Marketing, EIM
- _Global Functions:_ Global Sales, Global eCom, Global OR, Brand Strategy, Consumer Insights
- _Markets:_ Market MDs, Brand Directors, BU Heads, Market Sales
- Finance, Operations and other related functions

KNOWLEDGE, SKILLS AND ABILITIES
- Proven level of strategic thinking and leadership at a senior level
- Proven business acumen, understanding of business realities across markets and distribution channels
- Merchandising and retail expertise is of advantage
- Strong understanding of brand building and consumer perspective,