Head of SEO at Music-edtech Platform

**Your mission**:
We are seeking an experienced and results-driven Head of SEO to spearhead our organic traffic growth. With a minimum of 5 years of hands-on experience in driving traffic and improving conversion rates, you will take full ownership of key projects from conception to execution. In this role, you will also mentor and lead a small team of freelancers, fostering a culture of data-driven decision-making and analytical thinking. You will be expected to have a strong technical understanding to optimize website performance and troubleshoot challenges as well as having your finger on the pulse with the latest developments within AI visibility. Reporting to the CMO, you will ensure alignment with strategic business goals and play an essential role in helping Skoove meet their growth targets.

**Your job**:

- Website & WordPress Relaunch and Optimization
- Lead the relaunch, migration, and ongoing optimization of the brand website and WordPress blog.
- Work closely with the developer to implement technical SEO best practices.
- Ensure site architecture, URL structures, and internal linking are SEO-friendly.
- Oversee performance optimization (Core Web Vitals, mobile usability, page speed).
- Technical SEO (Crawling, Indexing, Rendering)
- Manage site crawling, indexing, and rendering across all properties.
- Maintain XML sitemaps, robots.txt, canonicalization, and schema markup.
- Identify and resolve crawl errors, duplicate content, and indexation issues.
- Oversee log file analysis and server-side rendering/JavaScript SEO where needed.
- Content Strategy & Growth
- Develop and manage a content strategy across the website, blog, social media, and UGC platforms.
- Internal linking strategy and content clusters optimisation and development
- Partner with content creators to ensure alignment with SEO goals and brand voice.
- Optimize content for search intent, engagement, and conversions.
- Leverage UGC for authority building, trust, and long-tail keyword coverage.
- LLM & Next-Gen Search Optimization
- Adapt SEO strategy for AI-driven search (Google SGE, Perplexity, ChatGPT, etc.).
- Optimize content and metadata for visibility in large language models.
- Develop prompts, structured data, and semantic optimization for better LLM coverage.
- Analytics & Reporting
- Track and analyze SEO KPIs (rankings, traffic, engagement, conversions).
- Implement A/B testing for on-page SEO improvements.
- Report insights and recommendations to stakeholders regularly.

**Your profile**:

- 5+ years of experience in SEO in a B2C sector.
- Proven track record of driving significant traffic and engagement through organic channels.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Ability to lead and inspire cross-functional teams, including marketing freelancers, web developers, and designers.
- Excellent project management skills with experience handling multiple priorities and deadlines.
- Experience in content marketing, link-building strategies, and user experience optimization.
- You are fluent in English (speaking and writing).
- Experience in e-learning, music, or games is a plus.

**What's in it for you?**:

- The ability to work in a cutting-edge field, with some of the best people in music-tech.
- Lean hierarchies and short decision-making processes meaning you can take ownership of projects and see them through to completion
- A diverse and super friendly international team.
- A creative working space with a great terrace in the central and popular Friedrichshain area.
- Learning budget - up to €2,500 and 10 working days per year
- A stable, profitable company with more than 3 million users.
- Fresh fruits, good coffee, and enjoy the evenings with a chilled beer.
- Support if you plan to move to Berlin and help with settling in.
- Flexible remote work of up to 60% of your time.
- Yearly team offsites.
- 28 paid vacation days.

**Eligibilty**:
At Skoove, we are proud of our diverse and international team. If you do not have EU nationality or a Blue Card, you can still apply

**Job Start**:
ASAP

**About us**:
At Learnfield (Skoove, Trala) we unlock the magic of playing an instrument. Founded in 2014 in Berlin, Germany, we’ve grown into a leading company in the music tech space.

With over 4 million users today, we specialize in creating interactive apps to help people learn piano and violin. We’re thrilled to have recently welcomed the Trala app into our repertoire, a leading platform for violin learning. This exciting addition allows us to expand our mission and bring high-quality, accessible music education to even more people.

With a team of 30 certified music enthusiasts, we blend music learning science, audio technology, and machine learning to build innovative solutions that support learners of all levels. Whether you're learning the piano, violin, or both, we’re here to help you make music and unlock the magic of playing an instrument