Performance Marketing Specialist

YOUR FUTURE, ON DEMAND

The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want.

Back in 2005, we pioneered Europe’s first TV streaming service. Today, we’re the world’s first certified climate neutral TV streaming provider. 3 million users across three countries. Over 230 colleagues of 47 nationalities. We’re the grown-up start-up, helping to shape a better future since day one. That hasn’t changed, even if the world has. We’re friendly, international, inclusive - and our people say we’re reliable and transparent, too. It’s why they trust us and believe in what we do.

THE ROLE

For the next stage of our growth story we are looking for an App Marketing Specialist (Mobile, cTV) who has the skills and passion to further develop our app growth strategy in sustainable customer acquisition. In this position you will initiate, manage and monitor our app store optimisations and campaigns in Switzerland, Germany and Austria. You will join the direct-to-consumer marketing team, consisting of ten marketing managers working in Berlin and Zurich.

If you are looking for space for creativity and ideas, for an atmosphere of continuous learning and the possibility to become an expert, the Zattoo marketing team is the right place for you. We have a culture of hunting opportunities, embracing mistakes as a measure of learning and a very cooperative style of working together.

THE DTC TEAM

The direct-to-consumer team is the most cross-functional team at Zattoo. Whether it's performance marketing, SEO, content, CRM, social media, public relations, licensing, placement and sale of online ad inventory or customer support - we work enthusiastically to fulfill our mission: To position Zattoo as the best alternative to traditional TV broadcasting.

WHAT YOU’LL DO
- Increase brand visibility and organic traffic in various app stores (mobile/cTV)
- Optimise store assets and ensure release communication for our german-speaking customers
- Get featurings on mobile and cTV platforms and coordinate the creation of promotional materials by maintaining a good relationship to external TV content providers
- Manage mobile app acquisition campaigns (Google Universal App, Apple Search Ads, etc.) and improve performance by running multiple A/B tests
- Explore new marketing opportunities on cTV and leverage their potential for Zattoo's DtC business
- Monitor store rankings, ratings, reviews and performance and act on results
- Stay up to date with important app store trends and best practices

WHAT YOU’LL BRING
- Strong interest in app marketing and willingness to learn and gain hands-on experience
- Good understanding of customer acquisition concepts and best practices
- Data-driven personality with strong analytical skills
- Ability to manage multiple priorities and campaigns seamlessly
- Highly self-driven in hunting opportunities and experimenting
- Fluency in verbal and written German and English (min. level C1, for both)
- Strong, pro-active and clear communication skills
- Bonus: First work experience in digital marketing
- Bonus: French

WHY JOIN US?

At Zattoo, you’re always on firm ground with real freedom to explore. You’ll have the support and opportunity you need to go far, while you’re helping us create a sustainable and entertainment-filled future for all.

WHAT WE OFFER YOU
- Reward: strong market competitive salary
- Recharge: 30 days vacation plus public holidays
- Regulate: trust based flexible working hours and the option to do remote work worldwide for up to 8 weeks per year

**Plus**:

- We’re sharing: free access to the best streaming experience on the market
- We’re developing: your own development budget, German classes and hackdays
- We’re inclusive: ‘Zattooies’ are a fun, engaged, and diverse team made up of 47 nationalities
- We’re healthy: health checks, team sports, organic fruit bowls
- We’re responsible: we are carbon neutral, an active employee Green team, discounted BVG tickets and free bike rentals
- We’re sociable: a calendar of events with fireside chats, lunches, in-house bar, BBQ’s, monthly socials, summer party and an annual off-site event