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Head of Marketing, Central Europe
vor 2 Wochen
We are looking for an experienced Field Marketer to lead our regional go-to-market efforts in Central Europe (Germany, Switzerland and Austria). In this role you and your team will create regional marketing plans in order to drive demand through field programs. You will work in close partnership with our rapidly growing field sales, inside sales and channel teams in order to deliver pipeline and revenue growth for the region.
We are seeking someone with a can-do attitude and a successful track record of building, executing and optimising a marketing strategy in Central Europe in a fast-paced, high growth company. Reporting into the Head of EMEA Marketing, this role will call for both strategic ownership and execution mastery alongside expert project management, collaboration and communication skills.
**Responsibilities**
- Partner with teams across Marketing and Regional Sales to define and deliver a comprehensive regional marketing strategy with a portfolio of programs to meet and exceed targets.
- Research and create compelling, region-appropriate marketing programs and events that carry the Rubrik message and engage our core customer segments. These include in-person and virtual seminars, third-party and Rubrik-driven conferences, roundtables, and executive events, regional hospitality field activations, account based programming, and mailers-to name a few
- Build and maintain relationships with channel partners and key go-to-market ecosystem partners to develop joint marketing plans, create broader market awareness, and generate new business opportunities.
- Collaborate with teams such as Campaigns & Programs, Strategic Events, Digital, Web, and Communications to scale the success of your activities and ensure regional needs are met. Support corporate initiatives, give actionable feedback, share best practices, and serve as the advocate and marketing information source for the region.
- Educate the Sales and Inside Sales teams on new and existing marketing activities in order to drive awareness, excitement and adoption both pre and post-event.
- Track lead flow from campaign response through to pipeline generation, and collaborate with Inside Sales Management to improve conversion metrics.
- Manage & mentor a team member as well as recruit additional staff as needed with growth
- Manage a roll-up budget, assess the effectiveness of the various marketing tactics based on business targets, and continually refine and improve activities for greater impact using Salesforce and Tableau.
**About You**
- 8+ years of experience in field and partner marketing roles within a fast-paced, high-growth technology company.
- Strong Field and Channel Marketing expertise, personal drive, a history of career growth.
- Ability to create regional marketing plans, communicate those plans and build buy-in with sales teams and the channel.
- Experience with managing, mentoring and growing a small regional team.
- Strong understanding of the IT buyer, ability to write to and create compelling events for her/him.
- Strong written, oral, interpersonal and presentation skills.
- Strong project management, negotiation and decision-making skills.
- Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers.
- Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organisation.
- Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs.
- Ability to maintain an optimistic, approachable, and self-starter attitude.
- Salesforce familiarity a plus.
- Excellent verbal and written communication skills in German and English.
- BS/BA degree or equivalent.
- Ability to travel.
**About Rubrik**:
We are a leader in data security, have been recognized as as a Forbes Cloud 100 Company, named as a LinkedIn Top 10 Startup and are proud to have earned Great Place to Work® Certification. There has never been a more exciting time to join Rubrik, and our future is even brighter. The work you do will help propel our next chapter of growth as you do the best work of your career.
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
- Our Company: Build a diverse co
