Head of Paid Search and Display Marketing

**Description**:
**Spark Networks SE** is a global dating company with an ever-growing portfolio of premium and freemium apps. Zoosk, our biggest brand, welcomes 40 million singles to its platform and is available in 80+ countries and translated into 25 languages. Our other brands focus on age or religious beliefs - like Silver Singles for the over 50s, Christian Mingle and Jdate for Christian and Jewish communities.

We have multiple brands and target audiences, but our mission remains the same - to help singles all around the world find love and have fun along the way. To us, the journey is just as important as the destination, so we pride ourselves on making sure our users remain engaged, happy, and satisfied throughout their Spark experience. As we continue to grow, we are looking for a Head of Paid Search and Display Marketing (f/m/d) to join our exciting projects

In this role, you drive our Search and Display marketing strategy to drive user growth with profitable margins, and increase overall user engagement by devising, implementing, and running innovative campaigns across our markets. You have an eye for detail and are data-driven and focused on results. We're looking for someone with strong communication skills, solid leadership experience, and proven success with past projects.

**Your mission will be**
- Manage our SEM (Google Ads, Bing Ads) and GDN (Google Display Network) and App marketing (Apple Search Ads, Google UAC) channel activities, including budget control (7 Digit budget)
- Lead a team of 6 people
- Supervise the campaign performance by detailed analysis & optimize the campaigns for the target KPIs
- Be an early adopter of betas and innovative ad formats as well as trends to integrate into our campaigns (e.g. Smart Display Campaigns, Discovery Ads, Video in Responsive Display Ads, etc.)
- Drive innovation through continuous A/B testing
- Be an exceptional people leader and manager. Attract, and retain a high-performing team that elevates others around them
- Be responsible for the achievement of team goals
- Play a critical role in establishing the team as a thought leader in the search marketing field, by demonstrating detailed industry knowledge of search engine marketing
- Collaborate with marketing teams to guide A/B creative tests, incrementally tests, and spend scaling tests on campaigns online and offline to identify what works best

**Competencies we are looking for**
- You are a quick learner with a sharp mind
- You are a strong team player, who values other views and can earn stakeholder confidence quickly and exert influence
- Strong problem solving and analytical ability, with a track record of a “test & learn” mindset
- An appetite for an outcome - transforming business from strategy through to execution
- A personable, outgoing, effective communicator who acts as a liaison between the team and the rest of the organization
- Ability to multi-task and work in cross-functional, fast-paced environments with the pressure of multiple deadlines, multiple partners, and complexity

**Requirements**:

- 7+ years of experience in Search Engine Marketing
- 3+ years of experience with App Marketing
- You have a profound knowledge of mobile marketing (ASO, Performance, CRM)
- Highly organized with strong analytical and MS Excel skills
- Excellent communication and presentation skills in English

**Benefits**:
**HYBRID APPROACH TO WORK**

We believe in the magic of human interaction - not only when it comes to finding the love of your life but also when it comes to finding the team or colleague of your life. We hence have employees coming to our vibrant Berlin office space twice a week to network, enjoy social events, collaborate with other teams, brainstorm, innovate, and feel the magic of Spark. No Zoom Call can replace a whiteboard full of ideas or a drink with colleagues, right? For the remainder of the week, employees are free to choose where they would like to work from and what space caters best to their strengths and needs.

**HEALTH & WELLBEING**
- 27 holidays p.a.
- Flexi-time (where possible)
- In-house massages
- Urban Sports Club (subsidized membership)
- Weekly online Yoga, Zumba classes and Back course
- Calm App & Mindful Movement
- Likeminded support (access to professional psychologists & coaches)

**TRAINING & DEVELOPMENT**
- On-site German language class (A1) or Babbel subscription for all other levels (6 months)
- Free access to Blinkist library
- Learning & Development programs with external and internal trainers, and digital offers
- Leadership training via the ‘Leadership Circle’ series
- Career development plans

**LIFE & LOVE**
- Remote work outside Germany is possible for up to 1 month
- Relocation support (visa and registration)
- Company pension (15% company contribution)
- Cooperation with Berlin nursery (“Kita”) chain (no guarantee for free spot)
- BVG ticket discount (5% discount for annual BVG public transport ticket)
- Free account on our