Director, Market Access Dach

vor 15 Stunden


München, Deutschland Cytokinetics Vollzeit

Reporting directly to the VP, General Manager, DACH, with a dotted line to the Head of Market Access Europe, and as a member of the DACH Leadership Team, the Director Market Access DACH will lead, plan and execute market access strategy, projects and initiatives in Germany, Austria and Switzerland, both on the national as well as on the regional, operative level. They will lead, coordinate and support the German Field Market Access team in their regional and local customer engagements, as well as collaboration with the commercial sales force. Ensuring alignment with the International Market Access team, the Market Access Director will be a dynamic and adaptable leader, responsible for implementing strategies and initiatives that enhance commercial success across all business areas in Germany, Austria and Switzerland.

**ROLE RESPONSIBILITIES**

Market Access and Reimbursement Strategy
- Support national reimbursement strategies across the DACH region, in close collaboration with the DACH leadership team, the company´s international market access functions, and the external market access consultants of the respective country. Support the development of value propositions, evidence packages and reimbursement submissions for favorable Health Technology Assessment (HTA) outcomes and pricing / reimbursement decisions with bodies such as IQWIG, Gemeinsamer Bundesausschuss (G-BA), GKV-SV (Spitzenverband der gesetzlichen Krankenkassen), on the AMNOG reimbursement process in Germany, as well as related institutions in Austria (Dachverband) and Switzerland (BAG).
- Pricing responsibilities will include pricing assumptions and scenarios for business review and development for the Regional & Global Pricing Committee, when needed. Oversee and lead the planning and execution of pre-launch and launch market access activities. Drive successful launch readiness activities, including reimbursement and pricing negotiations with key regional stakeholders of the respective countries.
- Ensure pipeline products are appropriately included in country level horizon scanning processes.
- Develop and execute regional reimbursement strategies and innovative contracting approaches.
- Monitor and analyze national as well as regional healthcare developments, including cost-effectiveness, reimbursement pathways, early benefit assessments or changes in pharmaceutical funding or purchasing mechanisms. Report trends and adapt strategies, accordingly, in order to minimize price reductions or price reference range.
- Provide proactive insights and training to commercial team, on strategies to reduce prescription hurdles and enhance product uptake.

Lead and Develop Teams
- The Director Market Access DACH will inspirationally lead the Field Market Access function in Germany, ensuring effective execution of regional access strategies across the 17 KV regions. This includes leading, instructing and training a team of Field Market Access Managers who engage with Commercial Key Account Managers, prescribers, regional payers, healthcare providers, and other key stakeholders to facilitate optimal reimbursement and access conditions for Cytokinetic´s products. The operative support of the Key Account Managers in the field via double visits of important prescribers will be particularly important to address any reimbursement concerns that limit the use of Cytokinetic´s products.
- Lead, coach, and develop a high-performing team of Field Market Access Managers across Germany.
- Provide ongoing training and development for the Field Market Access team and other customer-facing roles to ensure excellence in execution and stakeholder engagement.

Stakeholder Engagement and Communication
- Establish and maintain trusted relationships with key opinion leaders (KOLs), sick funds, Regional Associations of SHI Physicians (KVen), regional payor bodies and other relevant stakeholders and decision makers across the DACH region.
- Understand and address stakeholder needs to support the adoption of innovative therapies.
- Represent the company in relevant industry associations, forums, and regional events of payers and policy makers.
- Ensure compliant engagement with external stakeholders, offering value-added services and addressing access barriers.
- Enhance the company's reputation by positioning it as a trusted partner within the healthcare ecosystem in the DACH region.

Cross-functional Collaboration
- Collaborate closely with national marketing, medical, sales teams, as well as international market access and HEOR functions, to ensure cohesive strategy execution.
- Support driving a Key Account Management strategy approach to the markets by integrating market access perspectives into cross-functional customer engagement plans.
- Facilitate communication and alignment between field and office-based teams.
- Manage local market access budgets and allocate resources effectively to meet strategic priorities.

Data-Driven Decision Making
- Analyze and present data


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