Go-to-market Lead

**️ Your Impact**:
As GTM Lead, you will:

- **Accelerate partner growth**: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.

- **Run growth & marketing experiments**:Design and test campaigns (digital & offline), set up and optimize websites, implement funnels, and measure performance.

- **Create repeatable playbooks**:Develop structured go-to-market templates and best practices that can be scaled across Smalt’s partner network.

- **Conduct sales trainings**: Train partners and their teams on customer acquisition, sales conversion, and retention.

- **Make topline growth scalable**:Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.

**✨ What Makes You a Great Fit**:

- **Ideal Background**:

- **Experience at a top-tier consulting firm** (McKinsey, BCG, Bain) or high-growth startup in go-to-market or sales enablement.
- Strong exposure to small business growth, franchise operations, or field marketing.
- Passionate about empowering entrepreneurs and helping real businesses grow.

- **Experience & Skills**:

- **Ideally, 1-2 years of full-time work experience in go-to-market, marketing, or sales** OR leading consulting firm (MBB) - ideally in a B2C or SMB context
- Strong intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.
- Strong analytical mindset with the ability to measure and optimize performance.
- **Hands-on with digital tools**(e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.

-**
Mindset & Working Style**:

- **Entrepreneurial & self-sufficient**:Thrives in fast-moving, ambiguous environments and loves building from scratch.
- **Data-driven**: Makes decisions based on numbers and quick iterations.
- **Curious about GTM tech**: Excited about new growth tools, automation, and how technology can amplify marketing impact.
- **Hands-on & supportive**: Willing to work directly with partners, including local activations and field support.
- **Language: Fluent in German and English.**
- **️ Why You'll Love Working With Us**:

- Join a passionate, diverse and inclusive team shaping the future of skilled trades

- **30 vacation days**

- **Competitive compensation & VSOP**

- **Deutschlandticket** or **Urban Sports ClubMembership**

- Exposure to the world’s leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_

- **Hybrid work setup (Berlin preferred)**

- Regular team events and lunches

**About us**:
Smalt is on a mission to solve the talent shortage and productivity crisis in the skilled trades—while accelerating Europe’s green energy transition through the power of data and technology.

With over **3 million skilled workers missing by 2030** to meet the demand for solar, heat pumps, insulation, and critical building services, the opportunity—and urgency—has never been greater.

We recruit and train the next generation of skilled trade workers through our hybrid (online + in-person) bootcamps and deploy them to B2B partners who aggregate consumer demand. Our teams use best-in-class technology to deliver high-quality, tech-enabled installation services—empowering the workforce of the future.

Smalt has been founded by Marius and Khurram, two grads from Harvard and Stanfard that have built companies before valued billions. We are backed by leading investors including General Catalyst, noa, Owl ventures and Heartfelt.