Strategic Portfolio Manager

vor 18 Stunden

Munich, Bayern, Deutschland Bristol Myers Squibb Vollzeit

About the Role

We are seeking a highly skilled Strategic Portfolio Manager to join our team at Bristol Myers Squibb. As a key member of our marketing and customer lead team, you will be responsible for leading strategic portfolio assessments and decision-making to support investment decisions for in-line and launch assets.

Key Responsibilities

  • Lead strategic portfolio assessments and decision-making to support investment decisions for in-line and launch assets.
  • Conduct initial assessments of launch assets, leading to recommendations for respective launch settings and strategies.
  • Develop and implement customer group and indication overarching longer-term disease area strategies.
  • Develop and execute brand plans, local marketing strategies, and non-personal promotion plans for dedicated brands.
  • Support the development of cross-functional customer journeys for non-personal promotion, focusing on innovation, experimentation, and generating learnings across teams.
  • Collaborate with BI&A to define KPIs to track brand performance.
  • Screen global market research and insights, defining local insight needs.
  • Manage bottom-up A&P budget planning and continuous budget management.
  • Support demand planning by providing strategic and market insights.
  • Lead and support customer group overarching projects.
  • Build and maintain close relationships with the entire x-functional BU team, internal stakeholders, and external vendors.

Qualifications

  • Natural science and/or Business Administration degree.
  • Successful experience in a marketing or business development position in the pharmaceutical market.
  • Excellent analytical skills and the ability to translate them into a targeted strategy.
  • Experience in the field of Oncology/Specialty care is an advantage.
  • Sales and field experience as a product specialist is an advantage.
  • Proven track record in successful strategic and digital marketing campaigns.
  • Excellent German and English written and oral communication skills.
  • A passionate, curious, creative, and boldly forward-looking personality.
  • Highly motivated and structured personality with a strong winning mentality.
  • Leader and team player, able to motivate the team even in critical phases.

About Bristol Myers Squibb

Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases.

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