Senior Manager of Global Brand Relations and Events

Vor 5 Tagen


Hamburg, Hamburg, Deutschland Montblanc Vollzeit

We are seeking a Senior Manager of International Brand Relations and Events (m/f/d) to join our esteemed Brand Relations Team. This pivotal role encompasses a wide range of responsibilities, including oversight of brand events, and reports directly to the Global Director of Brand Relations.

This position offers a remarkable opportunity to thrive in a diverse international setting, enhancing Montblanc's image as the premier Luxury Maison through its rich heritage and bold communication strategies.

Key Responsibilities:

1) Brand Events Management

Oversee the planning and execution of global events and brand initiatives, managing the entire lifecycle from inception to completion, including guest list management (a comprehensive understanding of the global media landscape is essential). Collaborate closely with Regional and Local Marketing and Brand Activation teams. Supervise event logistics, communications, vendor partnerships, and material procurement. Coordinate integrated teams and communication strategies across various projects. Manage budgets effectively, ensuring optimal allocation and utilization of financial resources for successful project execution. Foster consumer-driven event innovations that resonate with current trends, creating memorable experiences that deepen connections with our core audiences.

2) Influencer and Press Events

Direct the activation of events and digital influencer initiatives, including influencer content creation platforms and unique event experiences (e.g., New York Fashion Week Influencer Concepts). Plan and assess KPIs for global and local influencer campaigns. Organize press days and showrooms, facilitating interactions between press, influencers, and VIPs.

3) VIP Engagement and Film Collaborations

Develop strategies for VIP placements at events and activations. Manage the negotiation processes effectively. Ensure successful contract implementation while collaborating with internal stakeholders.

4) License Management

Oversee License Partner relationships. Guide License Partner Asset and Campaign Development, including process optimization.

Qualifications for Success:

Bachelor’s or Master’s degree, or equivalent professional experience. At least 5 years of experience in PR/Marketing, preferably within startups, agencies, or global luxury brands. Proven expertise in managing international events with a strong global perspective (experience in the US, China, Europe, etc. is required). Established connections with talent and VIP agencies on a global scale. Exceptional networking and communication skills. Highly organized and adaptable. Ability to think critically and offer diverse perspectives on key issues. In tune with cultural trends and current events, capable of identifying opportunities to create impactful brand moments. Fluent in English; proficiency in additional languages is advantageous. Willingness to travel internationally on a regular basis.

We look forward to your application.



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