Global Brand Relations Senior Manager

vor 3 Wochen


Hamburg, Hamburg, Deutschland Montblanc Vollzeit

We are seeking a Senior Manager of International Brand Relations and Events (m/f/d) to join our esteemed Brand Relations Team. This pivotal role includes one direct report and encompasses the comprehensive management of brand relations, with a particular emphasis on orchestrating brand events, reporting directly to the Global Director of Brand Relations.

This position offers a remarkable opportunity to engage in a dynamic international setting, enhancing Montblanc's stature as the premier Luxury Maison through its illustrious heritage and bold communication initiatives.

Key Responsibilities:

1) Brand Events Management

  • Oversee the execution of global events and brand initiatives from inception to completion, ensuring meticulous management of the entire process, including guest list coordination and a solid understanding of the global media landscape.
  • Collaborate effectively with Regional and Local Marketing and Brand Activation teams.
  • Supervise event logistics, communications, vendor relationships, and material procurement.
  • Lead integrated/internal teams and develop communication strategies across various projects.
  • Manage budgets diligently, ensuring financial resources are allocated efficiently for successful project and event execution.
  • Foster consumer-centric event innovations that resonate with current trends, creating experiences that deepen connections with our core communities.

2) Influencer and Press Events

  • Direct the activation of events and digital influencer initiatives, including influencer content creation platforms and unique event concepts.
  • Plan and assess KPIs for global and local influencer campaigns, ensuring success metrics are met.
  • Organize press days/showrooms and other interactive platforms for press, influencers, and VIPs.

3) VIP Engagement and Film Placements

  • Develop strategies for VIP placements at events and activations.
  • Manage the negotiation process effectively.
  • Ensure contract implementation while coordinating with internal stakeholders.

4) License Management

  • Oversee License Partner relationships.
  • Guide License Partner Asset and Campaign Development, including process enhancements.

Qualifications for Success:

  • Bachelor’s and/or Master’s degree or equivalent professional training.
  • At least 5 years of professional experience in PR/Marketing, preferably within startups, agencies, or global firms in the luxury sector.
  • Proven expertise in managing international events, with experience across the US, China, Europe, and beyond.
  • Strong connections with talent and VIP agencies on a global scale.
  • Excellent networking and communication skills.
  • Highly organized and agile in approach.
  • Ability to think critically and provide diverse perspectives on key issues.
  • Awareness of cultural trends and current affairs, with a knack for identifying opportunities to create impactful brand moments.
  • Proficiency in English is essential; additional languages are advantageous.
  • Willingness to travel internationally as required.

We look forward to receiving your application through our online recruitment portal.



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