Senior Marketing Manager

vor 3 Wochen

Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit

Do you want to be part of a team that shapes the future of healthcare? At Siemens Healthineers, we are driven to create innovative technologies and services that improve patient outcomes. As a Senior Marketing Manager, you will play a key role in positioning our company as a thought leader in the healthcare sector.

Your Key Responsibilities:

  • Create customer-facing content and marketing plans to position Siemens Healthineers as a thought leader in healthcare worldwide.
  • Lead large projects, steering international teams and working on content creation for cross-business topics such as sustainability, networked care, or clinical topics.
  • Drive the end-to-end content creation process from idea intake, ideation, content creation, and content re-purposing.
  • Analyze the needs and challenges of healthcare providers across their hierarchy, as well as market trends and activities of other players in healthcare.
  • Work with corporate functions, global and regional organizations to support your messaging with technology trends, portfolio of products and services, and case studies from healthcare providers.
  • Facilitate a strong collaboration across distributed stakeholders by organizing face-to-face and virtual workshops for content co-creation globally.
  • Create messaging and comprehensive content ecosystems of interconnected content assets to increase brand awareness and support lead generation.
  • Take action to refine messaging and content assets based on performance insights.

Your Qualifications and Experience:

  • You have a university degree in healthcare, innovation, business administration, or management studies with a focus on marketing.
  • You have many years of professional experience in business, marketing, or consulting.
  • You possess profound experience in storytelling, messaging, and content creation for delivery to healthcare professionals.
  • You have worked in agile environments within a corporate structure.
  • You have in-depth knowledge of the healthcare sector; professional experience in the MedTech industry is an advantage.

Your Attributes and Skills:

  • You have excellent written and oral communication skills in English; German language skills are an advantage.
  • You enjoy using digital tools and methods to enable distributed teams to work toward a common goal, such as design thinking, concept boards, and digital collaboration tools.
  • You demonstrate creative thinking and co-creation capabilities, a pragmatic way of implementation, and a pro-active working style in interdisciplinary, diverse teams.
  • You are highly motivated with a proven track record of delivering results and guiding global, cross-functional teams.

About Siemens Healthineers:

Siemens Healthineers is a leading global medical technology company with 71,000 dedicated colleagues in over 75 countries. We are driven to shape the future of healthcare and improve patient outcomes. Our innovative technologies and services are used by healthcare providers across the globe to improve patient care.

About Our Culture:

Our culture is built on the principles of collaboration, innovation, and customer focus. We encourage our employees to take on new challenges, test their ideas, and celebrate success. We are committed to creating a workplace that is inclusive, diverse, and respectful of all employees.

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