Senior Manager of Intent Data and Marketing Signals

vor 4 Wochen

Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit
Job Title: Senior Manager of Intent Data and Marketing Signals

About the Role:
We are seeking a Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team.

Key Responsibilities:
- Drive the transformation to leverage Marketing Data & AI for improved business impact within the Global DI Comms&Marketing team.
- Act as leading subject matter expert and super-user for Intent Data, AI platforms and external Marketing Data sourcing.
- Champion processes to enhance DISW Lead and Opportunity performance using cutting-edge martech tools and data analytics.
- Develop & redefine data-driven recommendations for sales follow-up actions.
- Extend the value of new processes by enhancing relevant marketing programs and tactics.
- Define process flows, integration points, and roles for new processes.
- Prove, document, and report the value of new processes and approaches.
- Understand and adapt processes to different business scenarios.
- Align and scale new processes globally, adapting them for various regions.
- Develop and automate data analytics to generate audience segmentation and insights.

Requirements:
- 8-10 years of B2B marketing, marcom, and sales experience in an industrial environment (preferably industrial products/software/services).
- Strong Background with Intent Data.
- Expertise in lead generation, demand modeling, multitouch attribution, and analytics.
- Proficient in quantitative analysis, insights, dashboards, and reporting.
- Advanced skills in Excel, data visualization, data exploration, big data processing frameworks, and machine learning.
- Bachelor's degree in business, marketing, data science, or related field.
- Proven track record in creating, executing, and measuring demand generation and lead qualification activities.
- Strong problem-solving skills in a fast-paced environment.
- Familiarity with marketing automation platforms (Eloqua preferred), CRM (Salesforce preferred), CMS, Data Cloud (Snowflake preferred), data visualization (PowerBI), and customer data platforms.
- Demonstrated ability to lead without direct authority and work effectively with minimal oversight.
- Excellent collaboration skills across organizational, hierarchical, and cultural boundaries, with experience in global teams.
- Languages: English mandatory, German is a plus.

About Us:
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

Equal Opportunities:
We value equal opportunities and welcome applications from people with disabilities. At Siemens, we believe people who've had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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