Senior Marketing Manager

vor 1 Tag

Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit

Are you passionate about creating innovative marketing strategies that drive business growth in the healthcare industry? We're looking for a skilled Senior Marketing Manager to join our team at Siemens Healthineers AG.

Key Responsibilities:

  • Create customer-facing content and marketing plans to position Siemens Healthineers as a thought leader in healthcare worldwide.
  • Lead large projects, steering international teams and working on content creation for cross-business topics such as sustainability, networked care, or clinical topics.
  • Drive end-to-end content creation process from an idea intake, ideation, content creation, and content re-purposing.
  • Analyze the needs and challenges of healthcare providers across their hierarchy, as well as market trends and activities of other players in healthcare.
  • Work with corporate functions, global and regional organizations to support your messaging with technology trends, portfolio of products and services, and case studies from healthcare providers.
  • Facilitate a strong collaboration across distributed stakeholders by organizing face-to-face and virtual workshops for content co-creation globally.
  • Create messaging and comprehensive content ecosystems of interconnected content assets to increase brand awareness and to support lead generation.
  • Take action to refine messaging and content assets based on performance insights.

Requirements:

  • University degree in healthcare, innovation, business administration or management studies with a focus on marketing.
  • Many years of professional experience in business, marketing, or in consulting.
  • Profound experience in storytelling, messaging, and content creation for delivery to healthcare professionals.
  • Experience in agile environments within a corporate structure.
  • In-depth knowledge of the healthcare sector; professional experience in the MedTech industry is an advantage.

About Siemens Healthineers:

Siemens Healthineers is a leading global medical technology company with 71,000 dedicated colleagues in over 75 countries. We're driven to shape the future of healthcare and make a positive impact on people's lives.

Our Culture:

We value diversity, open debate, and the will to challenge convention. We're committed to creating a culture that's inclusive, collaborative, and innovative. If you're passionate about marketing and healthcare, we'd love to hear from you.

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