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Marketing Manager for Brand Portfolio
vor 4 Wochen
Job Overview
:We are seeking an experienced Marketing Manager to join our team at Spin Master Ltd. As a key member of the GAS Marketing Team, you will be responsible for developing and executing marketing plans for our brand portfolio.
About You
:- You have a strong marketing background with experience in developing and executing successful marketing strategies.
- You are proficient in project management, with the ability to manage multiple projects simultaneously.
- You have excellent analytical skills, with the ability to analyze complex data and make informed decisions.
- You are a creative problem-solver, with the ability to think outside the box and come up with innovative solutions.
- You are a strong communicator, with the ability to effectively communicate with stakeholders at all levels.
The Role
:- You will develop and execute marketing plans for our brand portfolio, including brand and product marketing strategy, product positioning, creative strategy briefs, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, e-comm, and targeted consumer/trade outreach and promotions.
- You will work closely with cross-functional teams to review and implement monthly changes as part of forecasting reviews.
- You will manage the financial aspects of a portfolio of the brand, including costing and pricing, PL, budgeting, SKU rationalization and profitability analysis.
- You will participate in sales presentations for large retailers and provide sales tools supporting successful sell-in of the brands.
- You will manage close collaboration with Marketing, Sales, Supply/Demand and Finance teams.
Requirements
:- Masters Degree in Marketing / Communications / Business
- Minimum 3 years relevant marketing experience ideally in the Toy Industry, other kid-related industries (for example toy retail or kid licensing - marketing/licensing/entertainment business) or FMCG
- Working knowledge of a variety of marketing tactics from media, in-store and consumer promotions
- Direct experience with the full product development cycle, with a track record of thriving in a growth-oriented and changing environment
- Experience managing multiple projects at once in a fast-paced, entrepreneurial environment
- Strong knowledge of software including: MS Windows, Word, Excel, PowerPoint
- Native in German
- Fluent in English
Salary Range
: €60,000 - €80,000 per annum, depending on experience.