Senior Marketing Leader for Delivery Service Partner Growth

vor 1 Tag

Munich, Bayern, Deutschland Amazon TA Vollzeit
Job Description

We're working to be the most customer-centric company on earth, and our last mile delivery service is a key part of that mission. As a Senior Marketing Manager on our team, you'll play a critical role in driving growth and expansion of our Delivery Service Partner (DSP) program across the EU.

Our DSP program gives entrepreneurs an opportunity to develop a successful package delivery business with low start-up costs and access to Amazon's technology and logistics expertise. As a Senior Marketing Manager, you'll be responsible for attracting prospective DSP candidates using brand and performance marketing strategies to drive inbound leads into applications.

You'll aggregate and analyze inputs from multiple sources to identify and drive recruitment marketing campaigns across multiple markets. This includes creating annual and quarterly campaign strategies, managing agency briefs, planning workflows, and overseeing execution across audience segments and channels.

You'll work closely with cross-functional teams to deliver a best-in-class experience across the marketing funnel. A successful candidate will be highly analytical, resourceful, customer-focused, and have a proven track record in taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.

Responsibilities
  • Own driving brand awareness, lead generation, and applications of prospective DSPs in Germany and other EU markets.
  • Creation of annual and quarterly campaign strategy, including creating agency briefs, planning workflows, agency management, and reporting.
  • Support the development of the overall integrated marketing and communication strategy.
  • Own the market research strategy to identify insights and targeting strategies.
  • Refine Amazon's DSP proposition to differentiate the program from competition and oversee execution across audience segments and channels.
  • Possess a deep understanding of our audience segmentation and digital product.
  • Own the measurement framework, inclusive of brand health metrics and channel attribution models.
  • Run creative and message testing across the marketing funnel and different channels to drive perception and engagement.
  • Automate and improve triggered communication throughout the customer journey.
Requirements
  • Experience in developing and managing acquisition marketing or channel programs.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience developing and executing campaigns across a multitude of time zones and languages.
  • Experience in marketing or marketing research.
  • Experience using data and metrics to measure impact and determine improvements.
  • Experience presenting metrics and progress to goal to senior leadership.

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