App Marketing Team Lead

vor 1 Tag


Köln, Nordrhein-Westfalen, Deutschland Redcare Pharmacy Vollzeit
About the Role

We are seeking a highly skilled App Marketing Team Lead to join our team at Redcare Pharmacy. As a key member of our marketing team, you will be responsible for leading our app marketing initiatives and team, ensuring strategic alignment and execution across six countries.

Key Responsibilities
  • Lead and manage our app marketing team, driving strategic growth and engagement initiatives
  • Develop and execute comprehensive app marketing plans, including CRM activities, app-specific promotions, and retargeting campaigns
  • Collaborate with cross-functional teams to drive app store optimization, mobile web-to-app marketing, and paid acquisition channels
  • Foster strong relationships with key stakeholders, including product, CRM, customer acquisition, creative, and analytics teams
Requirements
  • Proven expertise in app marketing with several years of relevant experience
  • Strong customer focus and data-driven approach, with ability to lead cross-functional projects
  • Fluency in English, with additional language skills a plus
  • Ability to work remotely, with occasional in-office meetings
What We Offer
  • Flexible work arrangements, including remote work options
  • Opportunities for professional development and growth
  • A range of benefits, including work-life balance, mental health support, and sports and health initiatives


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