App Marketing Team Lead

Vor 2 Tagen

Köln, Nordrhein-Westfalen, Deutschland Redcare Pharmacy Vollzeit
Strategic App Marketing Lead

About Redcare Pharmacy:

We are a leading e-pharmacy in Europe, driven by innovation and a passion for delivering exceptional healthcare experiences. Our collaborative work environment fosters growth, and we strive to create a healthy, inspiring space where every employee feels valued and empowered to contribute to our mission: "Until every human has their health".

About the Role:

We are seeking a seasoned App Marketing Team Lead to spearhead our app marketing initiatives across six countries. This leadership role will be instrumental in shaping our app marketing strategy, driving user acquisition, engagement, and retention. If you are a marketing expert with a passion for app marketing, we invite you to explore this exciting opportunity.

About Your Responsibilities:

  • Lead App Marketing Initiatives & Team: Oversee and manage our App Marketing efforts, ensuring strategic alignment and execution. Establish and lead a future app marketing team.
  • Engagement and Retention: Enhance app engagement through tailored CRM activities, app-specific promotions, and retargeting campaigns.
  • Growth Strategy Development: Craft and implement comprehensive plans to expand our active app user base through mobile web-to-app marketing and paid acquisition channels.
  • App Store Optimization: Take ownership of our app store pages, employing App Store Optimization (ASO) techniques to drive increased traffic and visibility.
  • Cross-Functional Collaboration: Foster strong relationships with key app stakeholders, including teams from product, CRM, customer acquisition, creative, and analytics. Direct and coordinate external agencies to achieve our app marketing goals.

About You:

  • You have demonstrated expertise in app marketing with several years of relevant experience and a drive to elevate our app marketing efforts.
  • Your actions are driven by a strong customer focus and a data-driven approach. You like to take ownership and are capable of successfully leading cross-functional projects.
  • You are fluent in English, and other language skills like German, French, or Italian would be a plus.
  • You can work remotely a lot if you like, but you are willing to meet in our Cologne office once a month.

About Your Benefits:

We offer a wide range of benefits to support our employees' individual needs:

  • Work from Home: We can arrange the place you work from individually, even for up to 20 days a year anywhere in the EU.
  • Kindergarten Grant: We offer our employees who pay for childcare in kindergarten €100.00 per month.
  • Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
  • Personal Development: We support and foster your career development through internal & external training and help you grow.
  • Flexibility: We support you in organizing your work schedule.
  • Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
  • Sports & Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.

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