Marketing and Brand Development Lead
Vor 2 Tagen
A challenging opportunity has arisen for a Marketing and Brand Development Lead to join our dynamic team at AB InBev. As a key member of our marketing department, you will be responsible for leading the development and execution of innovative marketing strategies for our iconic Beck's brand across Europe.
About the RoleWe are seeking an experienced marketing professional with a proven track record in developing and implementing successful marketing campaigns. The ideal candidate will have a strong understanding of the European market and be able to lead cross-functional teams to achieve business objectives.
Main Responsibilities- Develop and execute strategic marketing plans to drive brand growth and awareness for Beck's across Europe
- Lead a team of 4 people based in Germany and Italy, providing guidance and support to ensure successful campaign execution
- Manage the marketing budget for Beck's and German Local Jewels, ensuring effective allocation of resources to maximize return on investment
- Collaborate with internal stakeholders to align marketing efforts with business objectives and develop targeted marketing campaigns
- Bachelor's degree in Business, Marketing, or Communications; Master's degree preferred
- Minimum 5 years of experience in marketing, preferably in the local and international market
- Proven track record in developing and executing successful marketing campaigns
- Experience in advertising development, media planning, and project management
- Strong communication and leadership skills, with the ability to motivate and inspire teams
- Fluency in English and German, with Italian language skills a plus
We offer a competitive salary, including a base salary of €80,000 - €100,000 per annum, depending on experience, as well as a range of benefits, including:
- Competitive bonus scheme
- Voucher to taste our delicious beers
- 30 days of holiday
- Unique parental leave policy
- Competitive life insurance, capital formation, and direct insurance (pension scheme)
- Learning and development opportunities
- Wellbeing support initiatives
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