Growth Marketing Director
vor 4 Wochen
We are seeking a highly skilled Growth Marketing Lead to spearhead our expansion efforts and establish a strong footprint across Europe.
As a key member of our team, you will be responsible for developing and executing high-impact performance marketing strategies, with a primary focus on paid social. Your goal will be to drive customer acquisition and ensure that country-specific growth targets are consistently met.
Key Responsibilities- Growth Strategy & Execution: Lead the development and execution of performance marketing strategies, with a focus on paid social, to drive customer acquisition and meet country-specific growth targets.
- Market Research & Launch Planning: Conduct comprehensive market research to evaluate potential opportunities in the Netherlands and develop go-to-market strategies, form local partnerships, and create tailored promotional activities for successful market entries.
- Performance Analysis & Optimization: Continuously analyze key growth metrics, customer behavior, and market trends to refine and adjust marketing strategies to outperform competitors and ensure performance targets are hit in each new country.
- Cross-functional Coordination: Coordinate with marketing, product, operations, and finance teams to ensure smooth market expansion and align on regulatory, cultural, and operational aspects across each market.
- Project Leadership & Milestone Tracking: Track key expansion milestones, provide regular updates to leadership, and adjust strategies as necessary to drive successful market growth.
- Local Market Adaptation: Ensure that each market strategy is adapted to fit the unique cultural, consumer, and regulatory needs of the country, building strong foundations for long-term success.
- Partnership Development: Establish relationships with key influencers, media channels, and local organizations to accelerate brand penetration and market success.
- Proven Performance Marketing Expertise: 5+ years of hands-on experience in performance marketing with a focus on Paid Social, ideally within the food or consumer goods sector.
- International Expansion Experience: Direct experience leading product or brand launches in new markets, with a focus on the Netherlands or broader EU.
- Data-Driven & Analytical: Strong analytical skills with the ability to interpret data, track KPIs, and adjust strategies to optimize performance and outcomes.
- Project Management Excellence: Skilled in managing cross-functional teams and tasks, maintaining a sharp focus on operational execution and timely delivery.
- Entrepreneurial Spirit: A proactive self-starter with a passion for scaling brands in new regions and a solution-oriented, get-things-done attitude.
- Exceptional Communication Skills: Fluency in English is essential; proficiency in Dutch or other European languages is a bonus.
We are ahead, a company transforming indulgent snacks into great-tasting better-for-you treats using innovative food technology. We're now looking for a talented and enthusiastic Growth Marketing Lead to spearhead our expansion efforts and establish a strong footprint across Europe.
At ahead, we offer a dynamic and international work environment, a steep learning curve, and top resources for rapid knowledge growth. Our office is located in the heart of Hamburg, and we offer the possibility of home office (2 days a week) and many other perks like a MacBook, merch, snacks, and drinks included.
Join us to make a real impact and be a part of our innovative journey.
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