Brand Development Manager

vor 2 Monaten

Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

About the Role

We are seeking a highly skilled Marketing Manager to join our team at Lotus Bakeries. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to drive brand growth and awareness in the German market.

Key Responsibilities

  • Contribute to the annual strategy and planning of Lotus and Natural Foods brands for the German market to maximize penetration, awareness, turnover, and profit of the categories and brands responsible in all distribution channels in the short and medium term.
  • Define the full range of brand standards that articulate how the Lotus brand proposition is delivered within the market, as well as ownership of the brand book and catalogues that serve as a blueprint for the design and execution of the brand across channels.
  • Develop, implement, track, and steer the marketing strategy mix for our brands, with a special focus on POS activation as well as social media campaigns.
  • Provide content support on Amazon for Lotus and Natural Foods.
  • Ensure best-in-class brand activation across the portfolio to elevate our brands in the market.
  • Define and monitor key performance indicators as well as the effectiveness of our marketing initiatives in collaboration with Category Development.
  • Cross-functional alignment with key departments, including Category Development, central functions, etc.
  • Select, coordinate, and supervise external agencies.
  • Implement, control, and steer cost and investment budgets in cooperation with central functions and in agreement with the superior.
  • Lead, inspire, develop, and motivate the local marketing team with 2 direct reports (Trade Marketing & Brand Management).

Requirements

  • University degree (Masters) in economics, marketing, communications, or equivalent.
  • Ideally 4-5 years of brand management/consumer marketing/digital marketing experience, preferably in international FMCG companies with strong emotional marketing relevance.
  • Strong experience in implementation and activation of social media campaigns preferred.
  • Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of success.
  • Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented.
  • Ability to manage cross-functional projects, additional experience in working in a matrix organization preferred.
  • Fluent (spoken & written) in German and English.

Personal Qualifications

  • You are a true team player, approachable, pro-active, positive, and strong communicator.
  • You have a great passion for building and emotionalizing our brands and to become a brand ambassador.
  • You demonstrate strong drive with a hands-on mentality.
  • You are ambitious to take initiative, develop new ideas, and follow up to ensure excellence in execution.
  • You show strong ownership for your tasks and projects to progress and achieve results.
  • You want to take an active role in identifying and shaping today's and future potentials of the business.
  • You show a positive attitude in life with the ability to inspire others, taking them on a joint journey.

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