Brand Manager

vor 3 Wochen

Munich, Bayern, Deutschland Haleon Vollzeit

About Haleon

Haleon is a world-leading consumer health company that is shaping the future of everyday health for billions of people. Our company is built on a unique combination of deep human understanding and trusted science, which enables us to grow and innovate our global portfolio of category-leading brands. We are committed to creating a workplace where our diverse workforce can thrive and contribute to our mission.

Your Role at Haleon

We are seeking a talented Brand Manager to join our team. As a Brand Manager, you will be responsible for achieving key performance indicators (KPIs) in alignment with set objectives. You will implement the brand strategy and marketing plan for the next three years, encompassing portfolio management, innovation, and media planning with a strong emphasis on digital channels. You will also track and analyze performance across market trends, competitive activities, and brand metrics.

Key Responsibilities

  • Develop and execute the brand strategy and marketing plan
  • Manage the Advertising & Promotion (A&P) budget
  • Track and analyze performance across market trends, competitive activities, and brand metrics
  • Collaborate with cross-functional teams to drive business results

Requirements

  • University degree in Marketing, Brand Management, Economics or similar
  • Approx. 2 years of Marketing/Brand/Innovation Management experience, ideally gained in FMCG
  • Fluency in both German and English (written & spoken)
  • Strong analytical and operational marketing skills & a strong sense of accountability for projects

What We Offer

  • A hybrid working model with regular on-site presence and flexibility to work from home
  • A travel allowance for your commute to the office
  • Employee offers with discounts on shopping, sports, and events
  • Opportunities for further training and development

About Our Culture

We are committed to creating an inclusive environment that celebrates our unique perspectives, generates curiosity, and promotes fair and equitable outcomes for everyone. We believe in an agile working culture for all our roles and offer flexibility to our employees. If you are passionate about driving brands, products, and innovations to create a great experience for our consumers, we encourage you to apply.

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