Brand Manager
vor 2 Wochen
What will you work on?
The Brand Manager will be part of the GAS Marketing Team based in our Munich office, working on marketing execution and promotional activities of Spin Master's brand portfolio. This is a hands-on, high-responsibility role that will challenge you to manage a diverse team of cross-functional peers.
How will you create impact?
- Develop and manage the marketing plan for the assigned brands, including brand and product marketing strategy, product positioning, creative strategy briefs, market research and consumer insights, advertising, in-store POP, public relations, licensing relations, e-comm, and targeted consumer/trade outreach and promotions.
- Forecasting: Closely work with Supply/Demand Planners and Sales Team to review and implement monthly changes as part of Forecasting Reviews.
- Manage the financial aspects of a portfolio of the brand, including costing and pricing, PL, budgeting, SKU rationalization and profitability analysis.
- Participate in sales presentations for large retailers and provide sales tools supporting successful sell in of the brands.
- Manage close collaboration with Marketing, Sales, Supply/Demand and Finance teams
How will you fit into the team?
The Brand Manager reports to the Marketing Manager. The GAS Marketing Team consists of 1 Marketing Manager, 2 Sr. Brand Managers, 1 Brand Manager, 1 Assistant Brand Manager and a Marketing and Trade Assistant.
What are your skills and experience?
- We are looking for a candidate with a strong marketing acumen, experience of development and execution of strong marketing plans, with a proven track record of brand equity growth and strong sales results.
- You have strong project management skills and know how to manage multiple projects at hand without losing details of each project out of sight. You have experience of realization of complex marketing projects under pressure, on time and within budget.
- You combine creative mind with strong analytical skills; you love working with Excel, and know that numbers are as important in effective marketing as a creative plan.
- You are proactive and a result-driven person, who loves to learn and exceed expectations (of those around and first of all, of yourself). You simply get things done. No-nonsense.
- You a real team player and are willing to succeed together in a friendly and fun collaborative environment. You are open to learn from your colleagues and share the knowledge with your team members to ensure we grow together.
- You are a real relationship builder and ideally have experience working in a complex matrix set-up, working successfully with multiple stakeholders across cross-functional teams and geographies, and customers across multiple markets.
- Proven ability to do whatever it takes to get the job done while continuously taking initiate and pushing projects forward under tight deadlines.
- A strong level of passion and willingness to be awesome.
- Masters Degree in Marketing /Communications/ Business
- Minimum of 3 years relevant marketing experience ideally in the Toy Industry, other kid-related industries (for example toy retail or kid licensing - marketing/licensing/entertainment business) or FMCG.
- Working knowledge of a variety of marketing tactics from media, in-store and consumer promotions.
- Direct experience with the full product development cycle, with a track record of thriving in a growth oriented and changing environment.
- Experience managing multiple projects at once in a fast paced, entrepreneurial environment
- Strong knowledge of software including: MS Windows, Word, Excel, PowerPoint.
- Native in German.
- Fluent in English.
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